If this sounds familiar it is. I’ve asked this question before and nobody could supply a good answer so I’m putting it out there again.

What insanity has infested the minds of the people who name men’s toiletries and bath products?

This is important stuff! Forget pandemics, forget riots in the streets, turn all that social media energy aware from climate change and dictator of the week discussions. Arguing the merits of masks and vaccines mean nothing until somebody can adequately describe exactly what “hydrate” smells like!

All this politically correct talk about gender neutrality and sexlessness and inclusivity hasn’t reached the men’s fragrance department. Women soaps, deodorants, shampoos, and other whatnots applied behind closed bathroom doors still make sense.  Who doesn’t know, or at least can reasonable imagine, what honeysuckle smells like? Women get rose oil, jasmine, green apple, and if you’re feeling a little adventurous, cucumber. Along with the aforementioned “hydrate,” men get “fresh,” ‘hi-def,” and “balance.” Women can relax under “waterfall mist” while men get stuck with “anarchy.” Not kidding.

There is a men’s deodorant fragrance “Strength.” My first thought is a bunch of sweaty guys in a gym lifting weights. And this is what I want to walk around all day smelling like? No thanks! There’s also a men’s deodorant called “Clean.” A little more to my liking, but as with its close cousin “Fresh,” aren’t those things that shouldn’t have a smell. I mean if it’s clean it doesn’t need a scent, right?

Whatever happened to the dye and fragrance free fad. Can’t we just have soap. Does everything have to enhance, isn’t it enough to just make ourselves clean and fresh without have to apply “clean” or “fresh” after washing?

Anarchy. Wow. Now there’s something I bet you won’t see a scratch and sniff sample of.