This morning I was in the car at with the radio on and as is often the case with commercial radio, a commercial came on. This particular show was a sports talk show with call in segments. I had it on because I am interested in listening to sports on the radio the same as those who listened to the first commercial broadcast were interested in election returns. It’s something to pass the time with and you spend lots of that time saying to yourself “what did he say?”

I mention this because those who sponsor sports talk radio shows must feel there is a lot of testosterone floating on the wavelengths and most of it needs supplementing as many, if not most of the commercials are for products said to enhance this or delay that or maximize thus and such. The particular commercial that pulled me from my musings over the wonderment that the people who call in to sports talk shows can actually use a phone was touting the prowess of those who need help with their prowess. It was for what I can best describe as an online EDC or, pardon my frankness, an Erectile Dysfunction Clinic. This particular “clinic” was quite proud of their success rate of 85% — now read carefully here and see if you too are jolted by this figure — and that 90% of their clients are happy with their results.

If I’m working the numbers right, and I think I am but I pulled out a calculator just to make sure, at least 5% of their clients are happy with failure. Do you think we should tell them?