Saying What You Mean

My television is on its last one. It is one of the first high def sets from way back when. I don’t remember exactly when way back but it was back enough that they still were stamping “HD” right on the plastic case. That was to remind you why you paid so much for it every time you looked at it, even when it is off. But I like it. Crisp picture, good sound. What more could I want in a TV? Unfortunately it has developed a bad habit of turning itself on and off and I just can’t have a household appliance with a mind of its own. So, its time has come.

Since it was raining and I had nothing else to do I thought I’d do some Internet window shopping. Once I narrowed down things to the price and size ranges both in my comfy zone I turned to the finalists’ specifications pages. I soon discovered that I apparently know little about today’s TV specifications. In fact, I’m not even sure what some of the specifications specify. VE SA (As opposed to MasterCard?) EPEAT Qualified (One-peat, Two-peat, Three-peat, E-peat?) Optical Audio (A measure of how well you can see what you hear?) Color Category (Isn’t that against EEOC rules?)

So the specs didn’t help. How about user reviews? Well…  I’ll let you decide. Mind you, these are actual statements by actual reviewers.

“In one month of ownership, we’ve gotten good image quality and sound.” Stay tuned for results from Month 2.
“I have not had the chance to familiarize myself with the many features of my new TV but hope to in the future.” But I just had to submit a review now because the world is waiting for my opinion.
“Nice appearance” I know that’s number one on my ‘Things I’m Looking For in a Television’ list.
“I ended up buying two of them for my man cave.” Maybe it’s a real cave.
“Multitasking issue notice bcoz lack of quad core processor.” Huh???
“You have to turn the sound up to here (sic) the audio.” Ah, hence the volume control.
“This product replaced an old tube square flatscreen in our bedroom.” My kind of buyer! If the old one ain’t broke, don’t fix it (yet).
“Still learning it as it’s still learning me.” And love grows.

I think I’ll just go down to the TV store and check out what’s on the wall till I find a picture that looks good with audio that sounds good. I know it’s a ridiculously old-fashioned way to buy something but, if it ain’t broke…

That’s what I think. Really. How ‘bout you?

 

A Healthy Rant

You know how much I hate fine print. It’s right up there with insurance companies, banks, ads for prescription drugs, car sales and lease restrictions, cable TV and cell phone service disclaimers, and lawyers. Most of those I can all sort of let go. If somebody wants to really believe he or she can save $500 switching insurance, will actually pay only $49 for phone service, or can qualify for that $99 lease that’s on them for taking tooth fairy believability to life. Well, caveat emptor and all that. Except for lawyers. I still haven’t figured out if they actually serve any sort of redeeming purpose. But that’s a post for a different time. This post is all about a new line of fine print I saw on an ad and I could have died when I saw it. Actually I could have wished death on the person who came up with it and the other ones who willingly went along with it.

I had the television on the other afternoon. It’s annoying as hell to watch television during the afternoon but not because of the programming, because of the ads. All three of them. No matter what the show or what the channel, if it’s between 11am and 4pm you will get a steady diet of commercials touting credit repair, Medicare supplement insurances, and denture adhesives.  And every now and then something completely different.

The something different I saw was an ad for a hospital. Not a donation request asking for $19 a month but an ad designed to make you want to go to a particular hospital.  Not a local hospital for your general hospital needs. This was an ad for a national specialty hospital where cancer is all they treat. There were patients and patients’ families, doctors, and professional voice-over actors all promoting their brand of care resulting in their kind of success. As a cancer survivor and a health care professional I took interest in that ad for as much as I can take interest in any ad between 11am and 4pm. But my interest waned when they got to the end and those teeny words crawled across the bottom on the screen. “You should not expect a similar outcome.”

Beneath the large, bold list of their few locations across the country, their phone number and web address, and the insurance plans they accept, after spending 60 seconds telling you how they understand, how much they care, and how they are different, they slipped in at the bottom of the screen at the end of the ad, in a print sized to make an optometrist cringe, “You should not expect a similar outcome.” You should not expect the same result as the patient whose testimonial was presented during the ad. You should not expect to be relieved of your pain and suffering, you should not expect to be returned to your family and loved ones, you should not expect to return to a fulfilling life, you should not expect to be happy and upbeat when your treatment is complete. But please, be sure to break your neck to set off across the country to not get what the ad encourages you to believe in.

Can you imagine if every ad ended with “you should not expect a similar outcome?” Would you ever spend money again on reducing the chance of cavities, removing unsightly grass stains, or eliminating underwear creep? What do you think would happen to you when you pay your rent or mortgage, your utilities and credit cards, and you include the note “don’t expect this every month” with each check?

You know what I think? I think it’s time to forget buyer beware and it’s time for seller be truthful. Quid a conceptu!

That’s what I think. Really. How ‘bout you?

One For The Ages

Yesterday was a big day in the sports world. In America’s sports world. They played a football game. There were no unsportsmanlike conduct penalties, nobody left the game concussed, no spectator was arrested, nobody was caught cheating, and no player was charged with abuse. It was a remarkable game. We’re talking about Puppy Bowl XII!

For the past several years the Puppy Bowl has been the top rated non-sports broadcast on Super Bowl Sunday. (Super Bowl Sunday – I wonder how many people say that with as much, or even more, reverence as Easter Sunday.)

Back to the Puppy Bowl. What started as a diversion to keep the little ones out of the big ones hair when prepping for THE big game has now become an event of its own. Last year, over 10.4 million people watched Puppy Bowl XI. Over 110 million folk watched last year’s Super Bowl but that’s still a bunch of people, not much less than how many watch Big Bang Theory every week, watching what is basically a two hour infomercial for adopting rescue animals.

I think it’s become successful because it’s so cute. I bet more people want to go out an adopt a pet after seeing the Puppy Bowl than after seeing one of those depressing humane society ads. Who wouldn’t want a new best friend who loves running around in packs, playing with toys, and giving big sloppy kisses and just asks for a daily bowl of kibble in return? (Yes, there is a catch but that’s an easy enough one to deal with.)

Now, about that other game that was played yesterday, can’t we just have the commercials without all that other hoopla going on?

That’s what I think. Really. How ‘bout you?

 

It’s a Great Time to Be a Nerd

Did you hear the news? The folks behind Lumosity have been fined $2 million for deceptive marketing practices. Seems their ads claim their brain training had proven ability to increase brain function and ward off degenerative brain disease. Problem was they had no proof of that proven ability. You would think that a company touting its ability to increase cognitive function would know that proof is required to prove “proven” competency. Any geek can tell you that. Clearly this is a nerd-challenged company.

If any of those responsible for this marketing boo-boo are reading, please take a bit of advice from this ‘Proud to be a Nerd’ nerd. People want to be recognized for being smart. If you want to sell more subscriptions, toss in some bragging rights. How do I know? All you have to do is check the TV listings.

Suddenly, nerds are the in-crowd. Jeopardy has always been a huge hit. I remember watching Jeopardy in a bar, during happy hour, everybody shouting out questions, some even correctly. (Trivia nights continue to be a hot draw at many local watering holes.) The History Channel recently debuted a new series, The Smartest Guy in the Room. This show pits two of three everyday Joe’s (a bartender, a doorman, and a teacher’s aid against each other to solve challenges designed by the third. Did I mention that all three have IQs greater than 140 putting them in the genius range? Lifetime is resuming its series where twelve child geniuses compete for a $100,000 scholarship.

Geniuses abound in television world and they make it look so fun or exciting that we all want to be like them. Who hasn’t wanted to be Doogie Howser or Angus MacGyver (yes, he had a first name)? From the gang on The Big Bang Theory to the team at Scorpion, geniuses routinely entertain and amaze us. Clearly, being smart has some benefits.

Those Saturday mornings spent at student debates, speech competitions, science fairs, and math challenges have already increased out brain function and hopefully will ward off dementia. And without any monthly subscription fees (except for cable TV).

That’s what I think. Really. How ‘bout you?

 

Voice Activated

Do you have voice recognition software? I don’t. Oh, I have the thingy on my cell phone that lets me search, dial, or text verbally. But not on the computer. I’m ok with that. Living alone I almost always have something going for background noise – TV, music, even a radio now and then. I know from using the phone thingy that voice recognition is pretty good at that. It recognizes voices. But not only yours.

I can just imagine if I was drafting one of these posts and the TV was on. The final product might look like this.

—–

Do you have…the name your price tool? …Oh, I have… no cost maintenance on all remaining 2015s… that lets me… Come On Down! …But not on the computer. I’m… finger licking good. …Living alone I almost always have… erectile dysfunction. …TV, music, even a… model year end close-out. …I know from using the… attorney with the experience to win the big ones …that …The People’s Court… is pretty good at that. It recognizes… breakfast all day. …But …this is Jeopardy.

—–

That’s what I think. Really. How ‘bout …zero percent financing?

Movie Along – or – There’s Nothing to See Here

Thanksgiving just isn’t the same holiday as it used to be.  Used to be just sitting around eating with friends and family.  Used to be the day one would rest up for the assault on the Christmas sales the upcoming weekend.  Used to be parades and football.  And it used to be the evening when all the Christmas movies and specials would hit the airways and America would fall asleep in front of “It’s a Wonderful Life” having just experienced part of one.  It’s time for another tradition to bite the dust.

Where did all the Christmas movies go?  It didn’t take a very long look at the TV listings for last Thursday to see an absence of any cinematic welcome to the Yule season. Oh, there were movies.  “Jurassic Park,” “Maverick,” “Chitty Chitty Bang Bang,” “Eight Men Out,” and “Tora! Tora! Tora!,” all good movies but not a Christmas Tree among them, were featured by the broadcast and basic cable stations.  No “Miracle on 34th Street,” no “Christmas Vacation,” not even a “Fred Claus” was beamed into living rooms on Thanksgiving.  There must have been too many shoppers out looking for Thursday Night Pre-Black Friday Specials for the networks to take a chance on making the Christmas movie season opener special.

Certainly sometime in the next 25 days we will see all of the “Home Alone” offerings, a “White Christmas,” and several versions of a “Christmas Carol.” If one makes an effort to see them one will see them.  Otherwise there will be snippets gleaned while cookies are baked, presents are bought, packages are wrapped, and cards are signed.

Maybe that’s the tradition.  Not so much the movies but the memories of them while the hustle and bustle of the season grabs the biggest part of our attention.  We’re living in a time when time is more valuable than most of what we do with it.  And Christmas is the time when time is at its dearest.  There is more of everything in this last month of the year.  It might be the only time that our houses look different with seasonal decorations.  We spend most of our disposable income right now.  More of us go to more churches and services than any other time of the year.  We plan, attend, and even avoid some of the only parties of the year right now.  We even know we have to bake cookies but we aren’t sure why.

Whether it’s with the memories, the movies, or the cookies, Thanksgiving still starts the Christmas season.  Make of it what you will.  It’s your time.  Even if you choose to spend it watching “The Poseidon Adventure” and swear it really is a Christmas movie.  There’s even a tree in it.

Now that’s what we think. Really. How ‘bout you.

(To see some of our favorite Christmas movies, go to “And the Winner is…” from December 24, 2011.)

 

Everything Old Is New Again

It’s that most wonderful time of the year again.  Well, it’s that time of the year again.  That time when every department store has a CD player in the shape of a 1950s jukebox, every home improvement store has next to the high tech LED lights those big C-3 bulbs, and every video department has “Miracle on 34th Street,” “It’s a Wonderful Life” and “Frosty the Snowman.”  Yes, it’s retro time!

Retro is an interesting concept.  Can’t come up with an original idea?  Retro it!  Can’t come up with a winning idea?  Retro it!  Can’t come up with any idea that won’t get you fired before the holiday breaks?  Retro it!  And quite often it works.

There truly is more right than wrong when it comes to retro.  Consider these.  Look at all of the retro car designs that have hit the road in the past few years.  The underpinnings were new but the looks from the Chevy HHR to the Ford Mustang were based on clear winners from the past.

Check out some of the most recent movies to hit the big screens.  “Walk Among the Tombstones” released a couple of months ago is based on a Lawrence Block novel published in 1992.  The Bond flick “Casino Royale” from 2006 was written in 1967.  The upcoming “Imitation Game” is based on the 1983 publication The Enigma.

Entire television networks have been built around classic television shows from the 50s, 60s, and 70s.    Feel free to consider this as retro-programming.  Sometimes the networks will even run original commercials with the shows.  Now that’s retro!

Fashion, furniture, and architecture are rediscovering styles from a generation or two past.  Classic art is experiencing a resurgence in galleries and at auctions.  Even food is going retro.  The hottest meat in town is buffalo – that would be burgers, not wings.  And they are being sold out of trucks a la Mr. Softee.  Modern is taking some time off so we can appreciate what was.

Obviously there is much more right with retro than there is wrong.  It’s the seasonal stuff that one sees in catalogs and weekly ad flyers that give retro a certain queasiness.  You can’t even make a cheap imported CD player look like a classic jukebox let alone create the feel of a 1950s diner in your family room just because now you can play Lady Gaga in a plastic box with an arched top and blinking lights.  So let’s leave the retro to those who know what they are doing and how to develop it for today’s markets.

Now if you really want to gift your favorite bloggers with a 1950s style jukebox, type “Jukebox for sale” into your favorite search engine. Skip the results that start with “CD” and peruse the remaining offerings.  There’s a corner in the family room ready to go.

Now that’s what we think. Really. How ‘bout you.

 

Some People’s Children

If you aren’t yet you should be looking forward to the day when you become the parent of an adult child.  Oh when you get down to it they really aren’t all that much different from the non-adult child.  Your parenting skills will still be questioned but then, so will their childrening skills.  Many of the issues you already faced yourself.  Most of the problems will be expected, if not actually anticipated, or at least remembered more clearly.  And usually more expensive.

We figure the expense of childhood issues is going to catch up with the little ones shortly.  It all has to do with the recent wave of television commercials portraying children as members of real families and part of the decision making process.  We’ve had kids in commercials since there have been commercials.  Millions of people know that “Mikey likes it” but probably have no idea exactly what it is that Mikey likes.  But Mikey was cute.  And even at today’s inflated prices, we’re talking about a $3.00 box of cereal.  Not a big budget buster.

No, today’s kids are pushing thousands, even hundreds of thousands of dollars in single transactions just by being, well, by being bad kids.  Let’s start with the youngest in the crowd who carries his blanket with him wherever he goes.  Big deal, lots of kids do that.  But this one seems to take great pride into turning his blanket into an ice cream bowl just for kicks.  Grandma scoops out a nice big portion of ice cream and the kid immediately and deliberately dumps it onto his blanket.  Here that blanket would have then been declared garbage and tossed out with the trash.  There Grandma chuckles and the kid wins.  Again, not a budget buster but far from Mikey’s cuteness and a harbinger of things to come.

Those are the small victories that give other commercial children the audacity to demand their way or the highway.  Take the dad and child off the highway and park them on the rim of the Grand Canyon.  One of the Seven Wonders of the World and the kid sits in the car with the look of “yeah, I’ve seen pictures, so what” across his face.  Dad tries to find a way to “get to” his child, finally deciding to drive his new $30,000 car onto a bison range.  There one of the furry beasts walks up next to the car, fogs the window, and the kid is finally impressed.  You can tell he’s impressed because the voice over tells us so, and for a mere $30,000, plus travel expenses and release statement, you too can impress your child.

Perhaps the greatest display of petulance is the 9-ish year old whose parents determine that he should be part of their spending upwards of a quarter of a million dollars on a house.  House after house they look.  House after house he becomes more and more irked at the selections.  What’s missing here?  Why does he not like any of these fabulous structures?  Because there aren’t any big trees where he can build a playhouse.  It’s not just a house; it’s where you raise your family.  Or so says the pleasant voice at the end of the commercial.  Yeah, right.  And in a year he’ll forget about the tree house and for the next 10 years resent all of the leaves his parents will “force” him to rake every fall.  Them and their darn big trees.

Trust us, you’ll welcome being the parent of an adult child when most of the problems are expected.  And maybe not even more expensive.

Now that’s what we think. Really. How ‘bout you.

 

Automatically Yours

It’s funny how much television and radio commercials shape the modern landscape.  But then, isn’t that the point?  Very recently there was a commercial on the radio for remote controlled window blinds for the home.  For a large meeting room or conference center, or for a series of office suites that somebody wants to look all the same from the outside, the remote controlled blind could be, and in some cases probably is, a good idea.  But for your home?  Unless your living room windows are in Jack Nicholson’s house, your blinds probably aren’t that far away from where you’re sitting.

Remote window blinds might seem to be the height of lazy right now, but if we look at some of the remote and automatically controlled conveniences – and some necessities even – we might see how our landscape has changed over the past not too many years.

There could be some of you who have never seen a television without remote control.  There used to be a time when the remote was optional.  It was there but the set still had all of its power, volume, and channel buttons right out in the open.  Before that, if you wanted remote control you had to have children.

Cars are a treasure trove of automation.  Some don’t even need their keys.  You get close to the vehicle and it unlocks, you press a button and it starts, you stop long enough and it stops.  Now that might still be a pretty fancy car but even daily drivers do stuff for their drivers daily.  When was the last time you turned on your car headlights?  Most cars now come with light sensors that automatically turn on the lights when needed and off when not.  They also know to turn off airbags protecting an unoccupied seat.  Doors lock and unlock, trunks and hatches open and close at the touch of the right button.

Automation has been with our major household appliances for years.  Consider the self-cleaning oven.  It’s hard to find one now that isn’t.  Need ice?  Probably your freezer handles that chore on its own.  Generations have grown up not ever knowing when to stop a cycle to put the fabric softener in the washer.  You put the pretreatment, bleach, detergent, and softener all before you start it up and the machine doses them to your clothes at the appropriate times.

Probably someone thought it was laziness when each of these conveniences hit the landscape.  Today, even those critics rely on an inanimate object to get their clothes clean; even the daily jogger isn’t so wrapped up in physical exercise that he or she actually walks across a room to change the channel on a television set.  So blinds that open and close at the push of a button aren’t all that unexpected.  Now the real challenge is for someone to invent blinds that know when to open and close.  Until that happens, if you want to handle that chore remotely you better have more kids.

Now that’s what we think. Really. How ‘bout you.

 

The Face of the Legal Profession

Remember when you were a kid.  Younger.  A little younger.  There!  You were in the backyard and they were picking up sides for the family football game.  Everybody played.  Boys, girls, even old people like teenagers.  And those teens were a font of information.  They would tell the youngsters. “If you want to get picked you have to look mean.  Meaner.  Meaner!”  And mean you looked.  You looked like a cross between a WWE Wannabe and a mountain lion with indigestion.  Very mean.  Some of those young ones, maybe even you, grew up to be a lawyer, but never gave up that face.

We bring this up because lawyers are on TV a lot right now.  Locally there are quite a few high profile cases being tried.  Between the “no comments” from the trial lawyers and prosecutors and the comments from the station commentators there are legal faces all over the television.  All trying to be “serious.”

It’s getting close to general election time and all of the local news outlets are starting to trot out their analysts to analyze the candidates and the candidates’ comments and/or no comments depending on, well, usually just depending because they are, after all, politicians.  Most of these analysts themselves are also politicians (just the ones who lost last time around) and, because you can never have enough of them, lawyers, too.  All trying to be “sincere.”

And because the law schools are pumping out so many lawyers it’s time for some of them to stand out from the crowd.  That means television ads.  For some, YouTube videos even.  (Those are the really scary ones but we digress.)  In these commercials, all the while trying to convince you that he or she is the perfect advocate to get money for you, they put on their not-so-happy face because you want someone not so happy to handle your personal injury claim.  All trying to be “compassionate.”  (Except for the guy with the pony tail who will file your bankruptcy with a smile, with a smile.)

Whether serious, sincere, or compassionate, they all look the same (except that pony tailed guy).  Somewhat like a mountain lion with indigestion.  Someone somewhere has told these lawyers that the law is a noble professional and should be held in reverence.  “So when you’re on TV, don’t look happy at somebody else’s misery!”  Unfortunately, the only non-happy look these guys can muster is wildlife with tummy troubles.

The next time you see a lawyer with some contorted facial expression and with what he thinks are penetrating eyes, don’t rush out to the office with a bottle of Pepto.  His pain will pass.  Faster than his clients’ will.

Now that’s what we think. Really. How ‘bout you.