There’s a new darling of the entertainment world out there. + That’s it, just + .
+ can mean different things to different people. To a chemist it means that’s a cation, the positively charged ion, the opposite of an anion, that one that travels to the cathode, which an electrician will recognize as the opposite of the anode, the anode being the positively charged electrode possibly symbolized on a schematic as + . A mathematician, not to be confused with an arithmetist, recognizes + as an means of identifying any real number greater than zero. An accountant hopes not to find + preceding the number on the bottom line of IRS Form 1040 which would indicate outstanding tax due. A doctor ordering blood knows it is important to include + after a patient’s blood type if the patient’s blood has the Rh Factor antigen present. A musician sees + and knows to raise the fifth note of a major chord by a half tone. (It sounds weird on paper but not so bad in the ear.) Back when you were an itty bitty youngster, even in the age of “new math,” you learned that + symbolizes addition, the one of the four basic food groups of math. Just kidding. I wanted to see if you were paying attention. Addition is one of the four basic arithmetical operations of mathematics, the combination of multiple numbers to determine a total or sum value. You know, 2 + 2 = 4.
The “experts” who upsell premium video content have latched on to an old hook that marketers have used for a while. Skip the words, symbols sell. If a picture is worth a thousand words then + is worth at least $4.99. That’s how much extra you’ll shell out for discovery+. That’s a bargain in the plus world now crowded with Apple TV+, BET+, Disney+, ESPN+, and Paramount+ . It’s such a hot commodity even free channels are “adding” it to their names like Documentaries +, Halloween +, and the succinctly named Free TV+ and Free Movies+ channels.
I’m being a bit unfair calling + the “new” darling. The French pay TV service Canal+ began broadcasting in 1984. Not television but still screen based (although often much smaller), Google+ was available on line and on phones from 2011-2019. In the non electronic world + has occupied a spot in brand names for everything from clothes (Missen+Main) to soap (Etta + Billie) to window treatments (allen + roth). It wasn’t until FX+ was released in 2018 that + began a surge in the television industry. (FX+ was shut down when Disney purchased the network the following year.) Oh there were a handful of PLUS appendices but that little + kept itself tucked away. Until now. Expect to see more [Fillintheblank]+ not unlike how many cable/streaming services released [Pickyourfavoritechannel]Go in the 2010s. Expect to see + more frequently on the smaller screens again also. Apple News+ coming up on its two year launch anniversary. After a slow start subscriptions hit an all time high in the 2020 second quarter.
You might say + is multiplying. (A mathematician wouldn’t but there probably aren’t many of them reading this anyway so go ahead and say it!)

This one we sort of had but then technology took it away and we need it back – a phone you can pick up the reciever and just say who you want and somebody gets them for you. You need to go back to the 1930s for this invention. Everybody from cops to robbers to femme fatales to innocent bystanders could go to any phone and say “Get me John Smith” and sure enough, an operator would find John Smith, and the right John Smith. Progress took this away quickly (The Front Page). By the 1940s people were dailing their own numbers (Going My Way), by the 50s were getting wrong numbers (Anatomy of a Murder), by the 60s they were tearing pages out of phone books (In the Heat of the Night), and eventually we’ve worked our way to a time when there are no phone books and if you ask your computer assistant for John Snith’s number, unless John Smith is among you personal contacts, the answer will be, “I’m sorry I don’t have enough information.”
Today’s late night answer to the famous towel that can hold 12 times its weight is neither not available in any store nor likely to have you waiting for the commercial’s end for any reason other than that your program is that much closer to returning. And there are no more premiums. Where did all the ice crushers go? No, now if you “order now!” what do you get? Another one of whatever they are trying to get rid of. If I don’t need one battery powered ear wax vacuum I certainly don’t need two, especially not for “free! just pay an extra fee.”
But I cannot disbelieve close to enough that everybody on TV and in the movies can hear their phones on vibrate from 2 rooms away. Seriously.

