Welcome to Selfie Day 2018. I’m not sure if it’s a National or International Selfie Day. I guess wherever there are cameras, err phones, and selfie worthy backgrounds, err phones, people can celebrate.

Personally I think we would be better off celebrating Half Christmas than Selfie Day. Even though marketing people are very up on doing Christmas in July specials that’s only because nothing else is happening in late July. But if you really wanted a hot celebration (Southern Hemisphere inhabitants understandably forgiven for minimal enthusiasm over the summer Christmas thing in general), now is the time, well, in 4 days is the time for summer Christmas. That’s when it’s really halfway betwixt last Christmas and next. Just because American mattress sellers and used car dealers are wrapping up the Banner Flag Day Specials and putting their Hot Fourth of July Sales on deck is no reason to ignore a natural not made up reason to celebrate.

But since we do relish made up reasons to be as selfish as we can, we instead have Selfie Day 2018. When you can mug for all the world and make it look like an almost natural thing to do.

Happy You! And did I mention Happy Summer?