Let me start by saying I don’t expect anything to happen soon but… Like many Americans, and maybe other Earthlings, I have planned and prepaid my, ahem, final expenses. When I first entered into the agreement? program? coercive activity? it was called pre-paid arrangements. After a while, the monthly bills would list it as pre-planned activities. (You know, activities like pickleball and croquet.) Now, even though the arranged activities have long been paid, I still get a monthly mailing detailing new options and and additional services in what is now referred to as advanced planning.
I have a problem with this nomenclature. Shouldn’t all planning be of the advanced type. Doesn’t the “plan” assume it’s happening “pre-“ something. What would the opposite of pre-planning be anyway? Crisis management?
It seems to me that somewhere along the way, someone wanted to capitalize on making plans but ‘plan’ all by itself sounded too weak to be a viable strategy. Plan. Dull, unimaginative, overlook-able. Can you hear the marketing guys talking about plans?
Plan? Won’t do. Much too unremarkable. We need to spice it up or people won’t go for it. Let’s call it a pre-plan. Maybe an advanced plan. How about advanced pre-plan? Too much? Okay. We’ll start with pre-plan and go from there. If in a couple years we need to goose it up a bit, we know we have ‘advanced’ in our back pocket.
Personally, I think ‘plan’ all by itself gets the message across. It’s a message we spent some time on in yesterday’s Uplift post at ROAMcare, Be prepared. And yes, had I been more prepared today, you”d have gotten this post in your mailbox hours ago.

