The Nose Knows

If this sounds familiar it is. I’ve asked this question before and nobody could supply a good answer so I’m putting it out there again.

What insanity has infested the minds of the people who name men’s toiletries and bath products?

This is important stuff! Forget pandemics, forget riots in the streets, turn all that social media energy aware from climate change and dictator of the week discussions. Arguing the merits of masks and vaccines mean nothing until somebody can adequately describe exactly what “hydrate” smells like!

AxeAnarchyAll this politically correct talk about gender neutrality and sexlessness and inclusivity hasn’t reached the men’s fragrance department. Women soaps, deodorants, shampoos, and other whatnots applied behind closed bathroom doors still make sense.  Who doesn’t know, or at least can reasonable imagine, what honeysuckle smells like? Women get rose oil, jasmine, green apple, and if you’re feeling a little adventurous, cucumber. Along with the aforementioned “hydrate,” men get “fresh,” ‘hi-def,” and “balance.” Women can relax under “waterfall mist” while men get stuck with “anarchy.” Not kidding.

There is a men’s deodorant fragrance “Strength.” My first thought is a bunch of sweaty guys in a gym lifting weights. And this is what I want to walk around all day smelling like? No thanks! There’s also a men’s deodorant called “Clean.” A little more to my liking, but as with its close cousin “Fresh,” aren’t those things that shouldn’t have a smell. I mean if it’s clean it doesn’t need a scent, right?

Whatever happened to the dye and fragrance free fad. Can’t we just have soap. Does everything have to enhance, isn’t it enough to just make ourselves clean and fresh without have to apply “clean” or “fresh” after washing?

Anarchy. Wow. Now there’s something I bet you won’t see a scratch and sniff sample of.

Butter Me Up

While going though yesterday’s emails I skimmed past the one “What’s in Movie Theatre Popcorn Butter,” stopped, went back, and clicked. First, DON’T click on that if you like movie theater popcorn butter. And second, this post has nothing to do with movies, theaters, or popcorn. But that does leave butter. (Which apparently is more than you can say about movie theater popcorn butter.) (Ooops.)

Christmas is coming and shortly we’ll start seeing the television commercials they only trot out at holidays. Among these are the commercials for fragrances. You would think the only time anybody bought perfume for their feminine others is at Christmas, Valentine’s Day, and Mother’s Day. Come to think of it, you’d probably be right. Equally right would be the only time anybody buys colognes for dads is at Christmas and Father’s Day. (I’m specifying dads here because other than dads and granddads, the chance of having a male fragrance bought for any male without guilt ridden children with no idea what to get him is basically nonexistent even at these times of year.)

Something that has changed in the last few years is that men’s fragrances now don’t stop at what one splashes on one’s face. Today the fragrance world also includes men’s favorites for room freshening.

Leather, cedar, barbecue, and bacon scented air fresheners will also be heavily advertised in print, on line, and on air next month. These are the smells men like. One fragrancier boasts air fresheners named “Hunting Lodge,” “Distillery,” and “European Sports Car.” A major chain ‘mart’ has pizza scented freshener hanging next to the dangly pine trees. You can buy candles scented as gunpowder and pipe tobacco. Turkey leg and corn dog car scents threaten to replace “new car” and “ocean breeze” for on the road freshairness.

Hot dogs and pizza, even bourbon and tobacco are good smells. Nobody can argue against the ability of the smell of bacon crisping on the stove to stimulate the salivary glands. But do you want to smell that all day. Ok, maybe you do, but I don’t. I don’t want to smell bacon or bourbon, pizza or pipes, or heather or hotdogs everywhere I go. At the same time, even though I enjoy hanging out with my sensitive side, I don’t want lavender and chamomile following me around all day either. So what do I want my living room to be to my nose? Where can in turn for some smelly inspiration?

I spent almost 40 years working in hospitals, nursing homes, and colleges. All have their own unique … um … smells yet they’re all the same. Whether outside a patient room, a dorm room, or the C-Suite conference room, there will be a mix of bad coffee, sweat, fear, and a bodily function gone wrong. No, not there.

I love to be outside. In the summer I don’t really need a house. I’ll be at the pool, on the patio or on the road. In the winter I am very happy walking through snowflakes falling from the sky on a crisp morning. In between those seasons it can be rainy and windy and ugly but it’s also the best times to put the top down and test the limits of lateral suspension cruising down a country road speeding by the new colors of spring or the waning colors of fall. The sights of the seasons may be remarkable but the olfactory memories are of chlorine, charcoal, gasoline, road salt, and abused tires and clutches. Pass.

My personal favorite scents come from the kitchen. Starting with breakfast and sizzling sausage and brewing coffee. Ripe apples cut into super thin slices stirred into yogurt dusted with fresh grated nutmeg at lunch. Dinner with fresh lemon juice and balsamic dancing in the ripping hot pan around a perfectly cooked salmon. Now here are some a-list aromas. But no. They are special. They belong in the kitchen and the dining room. Not hung from the rear view mirror.

ButterSo what manly smell would I want hanging around me all day? Remember that movie theater popcorn butter that started this meandering missive? Yeah, that one. No, not that. But it’s close. It’s butter. Real butter, but the real butter melted in a hot pan when it just hits that perfect spot after the water has sizzled out of it but the browning hasn’t started and it gives off that unexpected nuttiness that lasts just a handful of seconds. That butter.

Take that scent and put it in a candle, hang it from a mirror, or spray it all around. Heck, do all three. Even the manliest of men will stop and sniff the air and know this is the way the world is supposed to smell.

And if that doesn’t work, well there’s always the popcorn.