It’s that time again

It’s that time again. You have one person on your list and after a month’s worth of early holiday sales, you still don’t have anything for her. Or him. Or them. Not even an idea.

Fortunately, you’re in luck. We’ve entered that no man’s land of take no prisoners marketing blitz that falls between Thanksgiving and Christmas. Get ready for it. Every day will bring a new email from some company you bought one thing from 18 years ago before you even had an email address. Your physical mailbox will be bulging with sales flyers for stores around the corner than you thought closed last April. Television and radio will exchange political ads for “The very very last chance at Black Friday savings!” sale ads. And even the grocery stores will line their entrances with poinsettias, wreathes, and 6 foot inflatable Santa and reindeer yard balloons.

Speaking of yards, I was amazed at how many yards were over-the-top decorated for Halloween this year and the number of huge (like 10 foot tall huge) skeletons and Jack Skellington replicas. I am happy to report that many of the people in my neighborhood who spent hundreds of dollars on these monster size monstrosities have repurposed them for Christmas by soliciting their giant skeletons to help string lights across the front of the house. Very festive.

Back to business though, you can also count on your sleepy neighborhood hardware store to fill their parking lot with every Christmas character from Santa and his sleigh to a life size nativity set all in inflatable forms, and a special section inside devoted to “As Seen On TV” leftovers.

Excluding paper routes and summer grass cutting/winter snow shoveling gigs, the first real job I had was working for Gimbels department stores during college semester breaks. Admittedly that was in a different century, way way back in a different century when the day after Thanksgiving was just the day after Thanksgiving, no fancy name to it other than the “official” start of the Christmas season and sales were still four weeks away. You wanted door-busters back then, show up at 7 on the morning of the day after Christmas. Now those were sales! Anyway, I still recall being told I was not only there to run the cash register and suggest our gift wrapping services available at the service desk. I was also there to help, make suggestions, and see that the customer found what he, or she (those were the only choices then) wanted.

If you haven’t had any luck shopping for that elusive perfect present for your special him or her or it while shopping over the previous week’s many iterations of Pre-Black Friday, Every Day is Black Friday, Black Friday, Black Friday Weekend, and Cyber Monday, and toss in Small Business Saturday, you aren’t going to get it now, so don’t bother to look any more. Instead, maybe check out the crafts aisle in the dollar store, spend a ten spot and make something personal for the one person in your list you can never buy anything for.

She or he or they probably won’t like it, but they’ll love you for trying because after all that is what the season is all about. And don’t bother with a gift receipt. It won’t be returned.


Especially during this season, we know we can never say it enough. Read why we say saying thank you for the little things in your life makes a big difference to it. We can never say it enough is our most recent Uplift! article, and did we thank you for reading it yet?


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What’s your hurry?

[If you are reading this in your email, especially on a mobile device, the formatting may be a little wonky. It might be better in the browser. Just saying.]

Pull up a chair and don’t go anywhere. This is going to be short and sweet and I would hate for you to miss it. Short short – few words, lots of pictures. Well… three at least, maybe 4.

So now, today is August 26. We’re barely back in school, Labor Day is still 11 days away, Grandparents Day is the following Sunday, and then on October 11 we celebrate what we used to be content to call Columbus Day but now the name changes depending on who the Twitterati feel like honoring that year. The point is, there are three holidays between now and the annual fall excuse for pretend adults to get drunk while the kiddies OD on snack size chocolate bars, but those bars have been out along with décor, decorations, and orange and black barware.

You will notice the date on this actual screen shot is July 13 when there had already been enough ads released to do a comparison to find the best sales for this Halloween

Well, we’re used to Halloween candy hitting the grocery store shelves as soon as the Easter candy is put on clearance so that’s not so shocking. How about this one.

It happens every year, earlier and earlier, those dreaded three little words: Welcome back, pumpkin. Yes, it’s here and yes, that is the actual date and time it was on my scream, I mean screen.

Okay, I did say, it happens every year, so what’s to get excited about over a little pumpkin. How about a little turkey, as in Thanksgiving turkey as in…

… or should I have said as in Black Friday Eve turkey. Yes, Black Friday news is out. If you can’t read that posting date I’ll tell you it says

Thursday,19th August 2021 at 11:24am.

[Sigh]

So what else could there be on this the 26th of August, surely not, no, it can’t be. That’s four months! Is it possible?

Oh yeah, baby, it’s possible. How did I start? We’re barely back in school, Labor Day is still 11 days away.

That’s all I got. You can go now. But then, what’s your rush?

‘Twas the Day After Christmas

All right everyone,  gather around over here. We off to a late start today and this stuff has to be done by opening of business tomorrow.
 
You, up on the ladder, since you didn’t bother to come down when I said to gather around you can stay up there and pull down those silver and gold streamers and the fake snowflakes and get the red ribbons and hearts up. Do we have any cupid cutouts you can hang at the end of each aisle? Good. Get those up too but not that last row. Make that one green and find the shamrocks we had up last year.
 
I need someone in the window to get Santa out of the chimney and wrap the trees up. Fine, you’ll do. After you get the fat man packed away find the most of whatever we have and make a big pile in the middle of each window and change the signs from Holiday Sale! to Year End Clearance! What? No, don’t change the prices! Are you new here?
 
Now then in the candy section, any candy canes, foil wrap bells, those Christmas packaged candies, and the prefilled stockings get loaded up into 2 or 3 shopping carts and tape a 50% off sign on the front of them. Yeah, I know last week they were 75% off. That’ll teach people to try and hold off for a better deal. So what if somebody notices. If they remember next year we can get rid of all this junk before Christmas Eve and not have to scramble like this. After you get those shelves empty there are a bunch cases of those sappy heart shaped boxes of candy that didn’t sell last year. Put them out, mark them up a third higher than whatever they were then mark the whole section 10% off.
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I need somebody to check the ad copy before it hits the emails tomorrow. It should say FLASH SALE, ONE DAY ONLY, PRICES GOOD ON ALL ITEMS* FRIDAY THROUGH TUESDAY and then in the real small letters “some exceptions apply.” Last week somebody used a readable size for that and three customers actually wanted to know what wasn’t on sale before they got to the check out lines.
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BigSale
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Okay then the cards and ornaments let’s make buy 1 get 19 free. I know we’ll be cutting our profit down to under 300% but we need the space for the sunblock and flip flops that we have to put out next week. What? Hmm. Yeah I know those guys down the street have their leftover gift wrap 90% off but I figure it doesn’t go stale and we’re just going to have to buy more next year. Look, most people are using gift bags for presents any way. Just stuff whatever is left in the fake chimneys when they come out of the windows and push it all to the back corner of the stock room. We’ll put them back out in October.
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You two, take this list and go through the store and anything you find that looks like a match bring to the guys in the crafts section. That’s the list of Olympic sports. Yeah it’s time for them again. I don’t know exactly, July something. Whenever they are we’re running out of time. Corporate sent some people to stencil something that looks almost like the real logo on whatever we got. We need to get started with that so we’ll be ready when we pull whatever Dads and Grads crap that didn’t sell off the shelves in April.
 
You all have your jobs to do. Any questions? New Years? Get a few bucks out of petty cash and go down to the dollar store and buy some noise makers and cardboard hats. We can set up that end caps right across from the cash registers. We can probably make a pretty penny on some last minute shoppers. Good thinking! 
 
Now let’s get out there and remember, sales sales sales! That’s the reason for the season!
 
 

It’s Super! Yeah, Right.

Just when you thought it was safe to go back outside.
This close to Christmas with yet a weekend still ahead of us it should be a time to stay indoors and finish trimming the tree, plan the big family dinner, tune up our voices for midnight mass, and venture outside only for snowman building, sledding, and ice skating. Instead there is one last suspense filled 24 hours. Super Saturday. Also, and perhaps more appropriately known as Panic Saturday.
 
I’m sure with apologies to the National Football League but not to American consumers, Super Saturday is expected to outsell Black Friday this year as it has in most recent years, bringing retailers 60% of the years holiday sales and as much as 40% of this year’s total haul at the hands of those clutching fast melting credit and debit cards.
 
It’s hard for the young crowd to picture it but once upon a time, with the notable exceptions of Spiegel’s and Sears, people had to go to a real store to shop, those stores were closed on Sundays, and without constant flood of email reminders shopping was often a last minute activity. The Saturday before Christmas was the last chance to finish filling out the kids’ Christmas lists. So even without the commercials, banners, and full page ads those Saturdays were already super for many stores.
 
I’m not sure what to make of this year’s edition of Super Saturday. There are 3 days between Saturday and Christmas which is one more than most carriers need for 2 day delivery. Will people take that chance or will in store shopping outpace on line shopping? Will Internet shoppers take the order on line and pick up in store option? Will Saturday night bring regret over whatever choices were made.
 
Or will the collective America decide its bought enough already and spend Saturday building snowmen, sledding down a nearby hill, and falling on their behinds at the frozen over pond?
 
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Skaters
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What Color Is Your Parachu– er, Sale?

Today is another day we’ve been waiting for. Green Monday.
 
People who do marketing know certain colors evoke certain emotions in shoppers. Red imparts urgency, limited time offers, or great reductions such as with clearance sales. Blue suggests confidence and brand trust. And green? Besides being the color of money green symbolizes healing. That must be why so many banks and hospitals use green in their logos and signage. 
 
Green also suggests environmental friendliness. Green Monday? Environmentally friendly sales Monday? Supposedly eBay came up with Green Monday some dozen years ago and claimed just that. According the online giant, online shopping is an environmentally responsible way of shopping.
 
Shopping on online indeed saves the gas and emission used and released by my car on the way to the store but I’m not sure if they count what energy is used to get the UPS truck down my street to deliver my purchases in the greening of on line buying frenzies. And have you ever bought anything from eBay? I have. The package came in a padded case wrapped in bubble wrap, packed in a cardboard sleeve within a corrugated cardboard box filled with packing peanuts. Perhaps the energy used to created all those layers doesn’t count either. In fairness to the company, the sellers are responsible for shipping their products to the buyers, eBay just sets back and collects the money. The green if you will.
 
So, no, I can’t say I’m buying the notion that Green Monday is a celebration of the environment and that every purchase we make will add to the planet’s longevity. I think Green Monday goes back to that earlier thought … it’s the color of money. 
 
20191208_231616As far as I’m concerned the color of money is a fine thing to celebrate. It will go good with the green savings I celebrated on Black Friday, or will save on linens at the January white sales, fitness and wellness equipment on Blue Monday (the third Monday of January), or if I happen to be in Southeast Asia on March 17 on candy and flowers for White Day, or almost anything else at the Red, White and Blue sales between Flag Day and the Fourth of July.
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Hmmmm, I wonder if the best time to buy Scotch Tape is on Plaid Day.
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Black and White

Do you remember “White Sales?” I might need to address that to the over 50 crowd only. Over 60? For the under 30 crowd, no, that’s not a racial thing. Go find an old person for clarification. Well, White Sales popped into my brain just yesterday when my tablet went black. How do I know why? It just did. I gave up long ago trying to figure out my brain. It was giving me headaches. But there I was with a black screen on my tablet and White Sales on my brain. And they say it’s not a black and white world!

Fast forward to this morning when I stepped out of the shower and pulled a black bath towel off the bar and again thought, “White Sale!” But my thought didn’t stop there, oh no. It continued, “I need to start looking for a new tablet.” By now everybody either knows from experience or determined through careful inquiring and/or slapdash Googling that White Sales and tablets do not go together. Again, I’ve given up on brain figuring.

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The interesting thing about White Sales, at least the last ones I remembering patronizing, is (was?) the lack of white linens. Just now I had to get up and check my closet to see if I even have any myself. I indeed have a set of white towels and white sheets although I don’t remember the last time either was out of the linen closet. It was probably when I moved and they made the trip from one closet to another. Neither set has been in the regular rotation for, well for years. Considering I actually had to go looking for them should tell you it’s been lots of years. It probably also tells you I don’t clean out my closets as often as I should but that’s a post for a different day.

The interesting thing about my tablet is it might be as old as those white sheets. For a piece of portable electronics it’s held up remarkably well. It gets a lot of use. I’d say constant use but there are a few hours each day that I can say I don’t have it in my hand. I know I had it for several years before I moved and I moved 4 years ago. It’s so old that when I read an e-book on it I have to wet my finger to turn the page. Well maybe not, but it is quite old. It has an old operating system, limited RAM, and if it wasn’t for the Micro SD Card it would have almost no memory. But I like it. I like the size, the screen quality (when it’s not all black), the battery use, even it’s case. I know I’ll never find another one that will last however long this one has been with me. Seven years? Ten years? And I am certain one today will probably cost twice as such and last half as long.

I need a sale!

With luck I can hold out until Black Friday. Electronics are always on sale during the Black Friday Weekend. And if I can’t find one then maybe I can make it until January. After all, that’s the traditional month for White Sales.

And they say it’s not a black and white world!

 

 

What A Dump

It’s that time again, the time when if you don’t pull the mental chain your brain will back up and then you’ll have to get out the big plunger.

Misunderstanding

You’ll recall my recent discussion on non-dairy butter, not the concept but that the package read “butter.” Not “plant butter,” not “soy butter,” not “butter tasting butter substitute,” but “butter.” I guess I have a wider readership than even I could have imagined. Shortly after that post – ummm – posted the ACLU filed suit against Arkansas claiming the state’s new labeling law stipulating that only meat can be called meat, only milk can be called milk, only rice can be called rice, and presumably only butter can be called butter violates the manufacturers’ of the ersatz products free speech. Hmm. Now this is just a thought, but if American chicken and hog farmers actually came up with green eggs and ham and attempted to market them as “broccoli” and “kale” would that same ACLU step in to protect them?

Although I don’t like it and have said so, there is no stopping American stores from running back to school sales in July. I’m sorry but in my mind that is just way too early. And I’ve been one of those parents with a calendar on the kitchen wall crossing off the days until those kids go back to school! But I get it, it’s a once a year marketing opportunity and they have to make hay, or money, while the sun shines. But now I have a real issue with those stores. Two days ago I was in the local supermarket and at the end of the “seasonal” aisle where all the back to school items were located was a big display of Halloween candy. Come on now!

This morning a man was stopped at the local airport for carrying a loaded gun in his carry on bag. It was the 23rd such seizure this year. Today is the 210th day of 2019 so a little more frequently than once every 10 days somebody is trying to sneak a gun into the secure area of the airport. Ours is not a particularly large airport with about 400 departures a day. I can’t imagine what TSA agents at a big airport find. I said those people carrying weapons are trying to sneak a gun past security. They claim they “forgot” the gun was in their carryon or they “had it when they were at the range last week.” Did they really? Did they really bring their travel carryon to the range last week? The gun confiscated this morning had 14 bullets in the clip, the clip in the gun, and an additional bullet in the chamber. Doesn’t seem like something one could, or should “forget.”

The lawyers at Publishers Clearing House are really good. You’re not going to see them okay an ad that calls margarine butter, I mean that says “You are a winner!” No, they say you could be a winner or you might be holding the winning entry. They ain’t gonna get sued for stretching the truth. I got another one of those mailings last week. Not from PCH. From the dealership where I bought my car and have it serviced. That would be Car #2, not the daily driver although the last letter I got was in reference to my everyday vehicle. Car #1 is a ten year old Chevrolet Malibu and earlier this year the dealer sent me a notice that it was time to “exchange” that car for a new model. I agreed with them but when I went over to swap keys and registrations they really wanted me to exchange money for a new car! I knew all along they weren’t serious but I had to go over for a state inspection anyway so I thought I’d see how much I could get out of them. Not much it turned out. Last week’s letter was from a different dealer about a different car. I know it’s a marketing tool just like back to school sales in July but the letter says they need cars like mine to “fulfill special used vehicle requests.” This particular car is not a 10 year old Chevy. It’s a 20 year old Mazda Miata with not quite 31,000 miles. I bought it from this dealer and they have serviced it since it was in the internal combustion engine equivalent of diapers. They might very well have a request for such a car. But when they say “We would like to exchange your 2000 Mazda MX-5 Miata for any new or Certified Pre-Owned Mazda from our inventory,” I doubt their sincerity. But as fate would have it, Wednesday I have a service appointment there for that very car. I know just the new Miata in their inventory that would make a dandy exchange!

I feel better now that I held my occasional brain dump. Thank you for tolerating me. I’d be happy to exchange your new reading for my old writing any day!

Miata

Letting the EGGS out of the Basket

For the most part American marketing and merchandising has made a mockery of holidays. Thanksgiving takes a back seat to Black Friday. Washington’s Birthday isn’t even called that so the Presidents Day car sales can be stretched over weeks rather than a single weekend. Halloween, St. Patrick’s Day and Cinco de Mayo vie with New Year’s Eve for most traffic accident honors. Flag Day is forgotten. Memorial Day and Veterans Day would be forgotten but for gratuitous Facebook posts. New Year’s Day is really Mattress Sale Day. The Fourth of July is as much about back to school sales as celebrating the winning of the freedoms that allow free markets and the free speech to promote them. And Christmas, Christmas is the poster child holiday for Freedom of Religion protesters and rejoinders. Yet for the same most parts, Easter has been left pretty much alone.

Maybe even crass marketers saw reason to shy away from the holiest of Christian holy days. Other religious groups have had similar high holy days spared the merchandising of their sacred events. There have always been Easter sales but not outright assaults on religious sensibilities. The quiet 1990s marketing of dresses and suits was not much different than the diffident 1940s Easter bonnets sales. They were almost presented as a service. “You have something special to do; we have something special for you to wear.”

We even made it partway into the 21st century not desecrating Easter. Much. But I fear that time is over. Over the past few days I’ve seen television commercials, opened hard copy and email promotions, heard radio advertisements, and even saw on-line banner ads touting EGGS-cellent opportunities, EGGS-traspecial specials, an EGGS-travaganza of savings, and EGGS-tra Savings on all your needs. Isn’t that clever the way they made all those cute little references to EGGS. And just in time for Easter because of course, EGGS were the main course at the Last Supper. But just in case you missed it, all those references to EGGS were just like that, in all caps, E-G-G-S. One stood out in its subtlety.

HOP on over for a BASKET of savings.
You won’t have to HUNT for the best deal
At our new and pre-owned
Springtime EGGStravaganza of Savings!

(Note how they used Springtime instead of Easter so it has universal appeal.)

eggsSo far I have resisted the urge to save hundreds, even thousands during this EGGS-tra special buying time of year. I’ll spend my special time in church rather than at the car lot. I just hope like the how the commercials for tax preparations all disappear in April 16 and how political ads vanish the first Wednesday after the first Tuesday after the first Monday of November, all the EGGS will find their way back into the basket next Monday. Until then, it’s really going to be EGGS-asperating.

 

 

It Doesn’t Add Up

I’ve been noticing a disturbing trend here and I think it explains why stores are in trouble. It has nothing to do with on-line shopping or discount warehouse stores. It has to do with store managers who are stupid.

I was in our local grocery store comparing the prices of the admittedly overpriced pod coffee selections. Single people who live alone and drink one cup of coffee a day understand their attraction. I noticed the sale tags (yippee!) then I noticed the need for improved math skills. Same brand, same flavor, different size packaging. The 12 count box, regularly 8.99, was on sale for 5.99. The 36 count box, regularly 24.99, was on sale for 18.99. I’ll wait. (Lah de dah, do dee dee, dum, hum, hum) Yeah! That’s what I said! I even mentioned it to the guy reaching for the box of 36. “Oh, I go through a lot of them,” and he grabbed two of the larger boxes adding, “Great price.”

Different day, different store, different item. Actually this was in a well-known major retailer whose name I’ll not mention but it ends in mart. I happened to be in need of some maintenance items for my outdoor gas grill including the little heat tent thingies that go over the gas tubes. Three of those little thingies actually. I found them on the shelf at 5.49 each. Right next to them was the “Economy Two Pack” (buy in bulk and save!) for 12.49. Once again I noticed an in store sucker … er, shopper … grabbing, once again, not just one but two of the two packs.

SaleSignLater that same day I was at the nursery (the plant kind, not the baby kind), picking out some herbs for my patio garden. Fortunately I only needed 4, or at most 6 plants. Why is that fortunate? Because they were on sale! What were regular price pots of 3.28 each were on sale for “$2.87 each, $24/tray of 8.” Of course someone had three trays in his cart. I hope he was planning on asking them being rung up separately.

Maybe I spoke too harshly of the store managers. They probably really are quite adept at math. It’s the consumer who needs the arithmetic refresher course. I think I might set one up. A friend of mine says I’d make a good tutor and I always can use a little extra spending money. I’ll charge a very reasonable $19.99 per lesson. Or 4 for 100 bucks!

Who says you have to be a big retailer to get in on Special Pricing?

 

Power to the Person

A few posts ago I mentioned that my aging television set was aging erratically and rapidly. (See Saying What You Mean (May 16, 2016).) Actually the point of the post was the silly stuff people say when presented with being asked to review a good or service lending credence to the maxim, “It takes a professional reviewer to write a professional review.” Or at least it should. Little did I know that the gods who protect amateur reviewers would direct their wrath upon me.

What was a mere annoyance two weeks ago is now becoming a quest to make it to the annual Back to School Sale season that will undoubtedly feature that most necessary of college necessities, to wit a large screen high definition television. Those gods are probably doubly directive given that I’ve not too long ago also poked fun that those very Back to School Sales selections for whose premature appearance I now anxiously await (as evidenced in What I Did on My Summer Vacation (July 21, 2014) and Have I Got a Deal for You (August 13, 2015) respectively).

Back to the TV. As I then explained (apparently much too briefly) in mid-May how my set was taking remote control to new heights by turning itself on and off at will (or any average joe who happens to be around (sorry, I couldn’t resist)) I must append that by saying that it has wrestled control completely now not letting me even interject my will (or joe) by use of the remote control to turn it on and off at my will (or… no, not again). That’s right. I actually have to use the power button to apply or remove power. It’s downright archaic I tell you!

All this walking across the room to work that button by hand is downright exhausting! Fortunately I should only have to wait another month for this year’s sale of the century for electronics. I just hope that somewhere in the milieu of smart watches, tablets, and streaming media devices somebody actually has enough over stocked TVs to put on sale. Stay tuned. Details coming soon.

That’s what I think. Really. How ‘bout you?