It’s that most wonderful time of the year again.  Well, it’s that time of the year again.  That time when every department store has a CD player in the shape of a 1950s jukebox, every home improvement store has next to the high tech LED lights those big C-3 bulbs, and every video department has “Miracle on 34^th Street,” “It’s a Wonderful Life” and “Frosty the Snowman.”  Yes, it’s retro time!

Retro is an interesting concept.  Can’t come up with an original idea?  Retro it!  Can’t come up with a winning idea?  Retro it!  Can’t come up with any idea that won’t get you fired before the holiday breaks?  Retro it!  And quite often it works.

There truly is more right than wrong when it comes to retro.  Consider these.  Look at all of the retro car designs that have hit the road in the past few years.  The underpinnings were new but the looks from the Chevy HHR to the Ford Mustang were based on clear winners from the past.

Check out some of the most recent movies to hit the big screens.  “Walk Among the Tombstones” released a couple of months ago is based on a Lawrence Block novel published in 1992.  The Bond flick “Casino Royale” from 2006 was written in 1967.  The upcoming “Imitation Game” is based on the 1983 publication The Enigma.

Entire television networks have been built around classic television shows from the 50s, 60s, and 70s.    Feel free to consider this as retro-programming.  Sometimes the networks will even run original commercials with the shows.  Now that’s retro!

Fashion, furniture, and architecture are rediscovering styles from a generation or two past.  Classic art is experiencing a resurgence in galleries and at auctions.  Even food is going retro.  The hottest meat in town is buffalo – that would be burgers, not wings.  And they are being sold out of trucks a la Mr. Softee.  Modern is taking some time off so we can appreciate what was.

Obviously there is much more right with retro than there is wrong.  It’s the seasonal stuff that one sees in catalogs and weekly ad flyers that give retro a certain queasiness.  You can’t even make a cheap imported CD player look like a classic jukebox let alone create the feel of a 1950s diner in your family room just because now you can play Lady Gaga in a plastic box with an arched top and blinking lights.  So let’s leave the retro to those who know what they are doing and how to develop it for today’s markets.

Now if you really want to gift your favorite bloggers with a 1950s style jukebox, type “Jukebox for sale” into your favorite search engine. Skip the results that start with “CD” and peruse the remaining offerings.  There’s a corner in the family room ready to go.

Now that’s what we think. Really. How ‘bout you.