New Math

This morning I was in the car at with the radio on and as is often the case with commercial radio, a commercial came on. This particular show was a sports talk show with call in segments. I had it on because I am interested in listening to sports on the radio the same as those who listened to the first commercial broadcast were interested in election returns. It’s something to pass the time with and you spend lots of that time saying to yourself “what did he say?”

I mention this because those who sponsor sports talk radio shows must feel there is a lot of testosterone floating on the wavelengths and most of it needs supplementing as many, if not most of the commercials are for products said to enhance this or delay that or maximize thus and such. The particular commercial that pulled me from my musings over the wonderment that the people who call in to sports talk shows can actually use a phone was touting the prowess of those who need help with their prowess. It was for what I can best describe as an online EDC or, pardon my frankness, an Erectile Dysfunction Clinic. This particular “clinic” was quite proud of their success rate of 85% — now read carefully here and see if you too are jolted by this figure — and that 90% of their clients are happy with their results.

If I’m working the numbers right, and I think I am but I pulled out a calculator just to make sure, at least 5% of their clients are happy with failure. Do you think we should tell them?

Calculator

Can You Heat It Now?

I was working on a household budget for this year over the weekend (so I’m a little late – things happen), when I had to make the decision of whether to renew the car’s satellite radio subscription. That got me thinking about all the iterations of mobile music over the years.

The first car radio I remember was in my father’s 57 Chevy. Of course that was in ’61 long before it would become a classic but that’s a story for another post. That radio was a simple AM job that got music, news, and sports from a handful stations that were within 20 or so miles of the read mounted, stainless steel antenna. It came as a package option that included the radio, an under-dash heater, and cigarette lighter. Talk about luxury!

Sometime in the mid-60s I remember friends’ parents with cars that had AM-FM radios. Now that was something. None of us knew exactly what FM was although a few years later in high school physics they talked about the different types of sound waves and that had something to do with the difference between AM and FM but by then we were too concerned with the music coming from the radio than how it worked. But back in the 60s all we knew about FM radio was that was where the classical music stations lived and that one station that played what they called “album tracks” that our parents wouldn’t let us listen too.

radioAnd that was it for car radio until those high school years. Then the changes came fast and furious. Nobody’s factory model was good enough. The aftermarket offerings included AM, AM-FM, 8-Track, and that newest alternative, the cassette player. Cassettes were cool. They let you listen to “your music” instead of relying on the DJ choices on the radio, they didn’t skip when you couldn’t dodge the potholes fast enough like the 8-track players, and the really good ones include auto-reverse so you could listen to the same album over and over without even having to pull the cassette out and flip it over.

Fast forward (no pun intended but now that I think about it not a bad segue) through college and young adulthood when nothing much new happened other than the ubiquity of CD players in addition to or in place of the cassette to the 1990s and the advent of MP3 players, Bluetooth, and satellite radio. Suddenly deciding on a source of music while riding down the road brought back memories of debating the merits of cassette versus 8 track.

After a few years you didn’t have to make a choice which one to get as much as which one to use since every car seemed to offer every option. Even in my modest family sedan I can choose between AM, FM and satellite radio, an auxiliary jack into which I can plug an MP3 player (or a portable cassette or even 8-track player if I could find one, or the other, or both), or anything that can transmit Bluetooth such as my phone that could play music from memory or stream music from an outside source. With all that decision making to do it’s no wonder only 85% of people decide to buckle up before pulling out.

Now that I’ve put this all down in writing I can see I have plenty of options even if I don’t opt to renew the satellite subscription. That saves me a couple hundred dollars for this year that I can use on 5 or 6 weeks of cable. Hmm, I think it might be decision time again.

That’s what I think. Really. How ‘bout you?