Butter Me Up

While going though yesterday’s emails I skimmed past the one “What’s in Movie Theatre Popcorn Butter,” stopped, went back, and clicked. First, DON’T click on that if you like movie theater popcorn butter. And second, this post has nothing to do with movies, theaters, or popcorn. But that does leave butter. (Which apparently is more than you can say about movie theater popcorn butter.) (Ooops.)

Christmas is coming and shortly we’ll start seeing the television commercials they only trot out at holidays. Among these are the commercials for fragrances. You would think the only time anybody bought perfume for their feminine others is at Christmas, Valentine’s Day, and Mother’s Day. Come to think of it, you’d probably be right. Equally right would be the only time anybody buys colognes for dads is at Christmas and Father’s Day. (I’m specifying dads here because other than dads and granddads, the chance of having a male fragrance bought for any male without guilt ridden children with no idea what to get him is basically nonexistent even at these times of year.)

Something that has changed in the last few years is that men’s fragrances now don’t stop at what one splashes on one’s face. Today the fragrance world also includes men’s favorites for room freshening.

Leather, cedar, barbecue, and bacon scented air fresheners will also be heavily advertised in print, on line, and on air next month. These are the smells men like. One fragrancier boasts air fresheners named “Hunting Lodge,” “Distillery,” and “European Sports Car.” A major chain ‘mart’ has pizza scented freshener hanging next to the dangly pine trees. You can buy candles scented as gunpowder and pipe tobacco. Turkey leg and corn dog car scents threaten to replace “new car” and “ocean breeze” for on the road freshairness.

Hot dogs and pizza, even bourbon and tobacco are good smells. Nobody can argue against the ability of the smell of bacon crisping on the stove to stimulate the salivary glands. But do you want to smell that all day. Ok, maybe you do, but I don’t. I don’t want to smell bacon or bourbon, pizza or pipes, or heather or hotdogs everywhere I go. At the same time, even though I enjoy hanging out with my sensitive side, I don’t want lavender and chamomile following me around all day either. So what do I want my living room to be to my nose? Where can in turn for some smelly inspiration?

I spent almost 40 years working in hospitals, nursing homes, and colleges. All have their own unique … um … smells yet they’re all the same. Whether outside a patient room, a dorm room, or the C-Suite conference room, there will be a mix of bad coffee, sweat, fear, and a bodily function gone wrong. No, not there.

I love to be outside. In the summer I don’t really need a house. I’ll be at the pool, on the patio or on the road. In the winter I am very happy walking through snowflakes falling from the sky on a crisp morning. In between those seasons it can be rainy and windy and ugly but it’s also the best times to put the top down and test the limits of lateral suspension cruising down a country road speeding by the new colors of spring or the waning colors of fall. The sights of the seasons may be remarkable but the olfactory memories are of chlorine, charcoal, gasoline, road salt, and abused tires and clutches. Pass.

My personal favorite scents come from the kitchen. Starting with breakfast and sizzling sausage and brewing coffee. Ripe apples cut into super thin slices stirred into yogurt dusted with fresh grated nutmeg at lunch. Dinner with fresh lemon juice and balsamic dancing in the ripping hot pan around a perfectly cooked salmon. Now here are some a-list aromas. But no. They are special. They belong in the kitchen and the dining room. Not hung from the rear view mirror.

ButterSo what manly smell would I want hanging around me all day? Remember that movie theater popcorn butter that started this meandering missive? Yeah, that one. No, not that. But it’s close. It’s butter. Real butter, but the real butter melted in a hot pan when it just hits that perfect spot after the water has sizzled out of it but the browning hasn’t started and it gives off that unexpected nuttiness that lasts just a handful of seconds. That butter.

Take that scent and put it in a candle, hang it from a mirror, or spray it all around. Heck, do all three. Even the manliest of men will stop and sniff the air and know this is the way the world is supposed to smell.

And if that doesn’t work, well there’s always the popcorn.

The Price of Popcorn

“I’ll see your two small popcorns and raise you a medium soft drink.”

“You’re bluffing.  There’s your medium drink and I’ll raise you a soft pretzel.  With honey mustard.”

Over the past several years we’ve done remarkably well seeing all of the Academy Award nominees.  Not necessarily in the same year they are nominated, but eventually.  And we’ve done remarkably well seeing entertaining movies also.  They aren’t always the same you know.  But every so often there comes a critically acclaimed movie that ends up walking away with all the awards that we also like.  Those are the two- popcorns-two-drinks movies. And then there are those that everybody says we have to see so we do.  Usually they end up walking away with all the awards and frankly, we wouldn’t even waste the price of a box of Milk-Duds on all of them put together.

Sometimes the movies are the big hits.  And sometimes they are the big flops.  But hit or miss, we still go to see them.  And when we’re there we never go in without our popcorn.  We invite you to join us as we place value on today’s film offerings based on concession stand items.

It makes sense.  You can see a movie any day of the week, any time of the day and the price varies.  The movie doesn’t.  The winners are winners on Tuesday afternoon just as much as they are on Friday night. If it’s a dog, it barks every time it’s played.  First run, second run, it’s still either running away with it all or just running away.  Just because we have to pay $4.00 more after 4:00 it doesn’t get 40% better.  Nope, there is no correlation between the admission for a movie and how good is that movie.  So when some smarmy film critic says, “It wasn’t worth the price of admission” what admission are we to assume?

Yet with all the variances in how much a theater will charge to get you into the seat, they know their gold standard is what is so prominently displayed well before you make your way to those seats.  The concessions!  Popcorn is popcorn and it’s $10.00 for a medium one of them any show, any day, any time.  Not long ago we were at an afternoon showing of one of this year’s best picture nominees.  It was a matinee so we got in for the low, low price of $14.00 for the both of us.  Two small popcorns and drinks later, He of We had dug out another $20.00.  We were almost outraged that the snacks cost more than the main dish.  But a few weeks earlier we were at the evening showing of a movie that we enjoyed but will never have “Oscar Winner” on its DVD cover.  Admission for two?  $24.00.  Popcorn and pop for both?  $20.00.  Here we have our measure of comparison!  Not admission. 

We paid more for what was put out as fluff, marketed as fluff, and played as fluff than we did to see the award winning performance in a movie everyone has talked about since it was released months ago.  Had we watched those two movies on the opposite days and times that we did, would we have instead gotten what we paid for?  It’s too hard to tell.  Every mathematician will tell you that solving simultaneous equations went out with the IBM 200.  One variable.  Period.  And that variable is the movie.  For sure.

So here is our gold standard for clear movie worth.  If after you see the movie you first thought is, that wasn’t worth the price of the popcorn, you won’t be watching it when it comes out on your cable company’s Movies On Demand list.  Not even the free one.  On the other hand, if your initial reaction is “that was worth more than the biggest, saltiest, butteriest popcorn, I’ve ever had,” and you wish you had even more, you’ll be back next week for an encore. 

It only makes sense. The price of admission goes up, goes down, goes half-off, and gets the Entertainment Book coupon special all to put seats in those seats.  And it’s all to get you in the door. Once you’re through those doors they bring out the big gun. The ultimate money-maker. The true measure of entertainment success. Snack food!

That’s because sometimes the movie is the attraction, and sometimes it’s there just to accompany the popcorn.

Now, that’s what we think. Really. How ‘bout you?