It’s still too early for New Year’s Resolutions for me. If you want to know why, look back two posts. However…if I owned a pizza shop I would be building a new bandwagon to hop on with a dandy. Pizza palaces, parlors, purveyors, and other who have you’s need to seriously get hold of their coupons.
While cleaning out the old coupon keeper and unpinning overflow restaurant coupons from the coupon board, a myriad of pizza coupons bit the dust – expiration date speaking. Besides the fact that it is remarkably easy to make your own pizza, it is remarkably hard to figure out pizza coupons. Even the big national chains are getting into the “let’s make this so confusing that nobody will ever want to redeem our coupon or take advantage of our special” craze. And that’s just plain crazy.
Let’s start with those national chains. Two pizzas at $5.99 each. What a deal. Oh wait, only Monday through Thursday. Still a deal. And it comes with two toppings. On two pizzas. Now hang on. Just to whom are they marketing this great special of theirs? How often does a family of one want two pizzas? How often does a family of four want two pizzas? While we’re hanging out with that family, have you ever tried to get four people to agree on two pizza toppings? Sometimes you can’t get one person to agree on two toppings! So let’s cross the street to the other chain. Any large pizza for $7.99. But we’re back to two toppings. Unless you want bacon. Then it’s $12.99 for one topping. Don’t confuse that with the “Any Pizza for $11.00” deal. It all depends on do you want carry-out or order on line. While we’re at it, do you drive to work or carry your lunch? Sheesh.
Since those guys are no help let’s visit a local shop. I have a coupon from one for a large pizza with one topping, a twelve inch hoagie, an order of breadsticks and a bottle of cola. Too much for your family of seventeen? Another shop has one large pizza with one topping for only $10. If it’s Thursday you can get two toppings on that large pizza for the same $10. And if you like that you can super-duper size it to five large pizzas with one topping for only $45. You can use the savings for your co-pay at the cardiologist.
An interesting thing about these specials is that all of the coupons specify no substitutions and to mention the coupon when ordering. Why? It’s not like these are secret savings to special card carrying members of the “I Like Your Pizza Parlor” club. These come every week in every newspaper, hard copy mailings, e-mail blasts, on the Internet, on their Facebook pages, and taped to the top of the box when you actually do order something. Substitutions? Who understands the offer to begin with!
Does it really have to be that confusing just to get a pizza? Tell you what to do the next time you have a pizza craving. Take four cups of flour, a cup and a half of warm water, two teaspoons salt, one teaspoon sugar, two tablespoons oil, and a pack of active dry yeast. Mix the yeast in the water, add the sugar, let it go to town for 5 minutes or so. Add half of the flour and all of the salt to the water. Get your hands into it and slowly add the remaining flour then knead it for a couple of minutes. Put it in a bowl coated with oil to let it rise for about an hour. Shape it, put it on a lightly oiled pan, brush it with oil then top it with however many toppings you want. Bake it at 400 degrees for 10-15 minutes. After you finish your pizza, call your local pizza shop and tell them to stuff it. And you don’t mean the crust.
Now, that’s what I think. Really. How ‘bout you?