This Saturday is National Coffee Day. It might have been the brain child of somebody at Maxwell House but since it seems to have been celebrated only since 2005 or so, chances are better it was the work of those Starbucks people. Or maybe not.
Did you know you can find a food to celebrate every day of the year? Some days two or three! Did you ever wonder where they all come from? Cynically, I used to think they are all promotional activities of a company that produces the particular celebrant. But I recently discovered that’s not always the case. In fact it seems to be not often the case.
The key that this might be true is is the description of those many heralded food stuffs’ celebratory dates. Quite often they read “probably first observed in…” or “not much is known about the origins of…”. Really? We can pinpoint the day and time Dunkin’ Donuts becomes Dunkin’ (Start of Business, Jan. 1, 2019; parent company will continue to be known as Dunkin’ Brands (in case you really needed to know)) but not when Coffee Day became a day when all those chains that push coffee will push free coffee (probably with an additional purchase) that day. But if it was one of those, would they (it?) not have registered or trademarked or whatevered “Coffee Day” so all caffeine addicts would have to beat paths to their doors and thus take full and sole (or sole and full, even) advantage of those additional purchases?
Maybe they didn’t. Um, they being them, those companies, or associations or user groups or other sort of official folk. Maybe it was John-Bryan Hopkins, founder of the Foodimentary website. In a 2004 interview with Money, he said he created hundreds of such “holidays.” When Foodimentary.com went live in 2006, “there were already around 175 food-related holidays. ‘I filled in the rest,’ he said, to ensure there was at least one food holiday for every day of the year.”
So do we thank Mr. Hopkins for Coffee Day, or International Tea Day (December 15) for non-coffee-drinkers (coffee non-drinkers?)? I don’t know, but thanks to him, if it wasn’t before it is now possible to wake up any day of the year and say to yourself “Self, what makes today unlike any other day, food wise that is?” and have an answer.
By the way, if you can’t wait for Saturday to guzzle a mug full of your favorite stimulant, Friday is Drink a Beer Day.🍺