These were some of the things overheard or read over the last week that made us go hmm.
An article released by the Washington Post discussed the rise of non-dairy milk products. We’re not so certain you can call soy “milk” a milk product but we suppose it sounds better than “plant-based, non-dairy dairy-substitute beverage.” Anyway, in this article, the author contends that the plant-based products are the fastest growing segment of the dairy beverage industry segment. In two years it has doubled its market share. If you continued to read and did a little extra research you would find out that plant-based, non-dairy dairy-substitute beverages’ market share rose from 3% to 6%, a 100% increase. Of course it’s the fastest growing segment. It’s the only growing segment. Every other beverage has already been at the top for a few generations. If dairy-cow milk products rose a modest 10%, that would make milk’s market share 104%, clearly impossible. Anything other than milk, the cow-type, is going to be the fastest growing segment. Hmm.
That same article postulated why the plant-based, non-dairy dairy-substitute beverage was growing at such a phenomenal rate. Because it tastes good. Actually it’s not the plant-based, non-dairy dairy-substitute beverage that tastes good; it’s the flavored, plant-based, non-dairy dairy-substitute beverage that tastes good. We’re pretty certain that if you took the vanilla flavor out of the soy “milk,” it would taste much like a hot and sour soup without the hot or sour. Hmm.
While reaching for a gallon of milk (cow-based), He of We overheard a man on his cell phone while standing in front of the creams, half-and-half, buttermilk, and other milk products at the store. “Are you sure 8 ounces is a cup?” he was saying. “There isn’t anything on the carton that says so. Maybe I should get a big carton.” A pause. “Well if you say so, but if you run out don’t expect me to come back out here for more heavy cream just because you’re too stubborn to admit that 8 ounces might not be a cup.” Hmm.
Further on down the aisle, He was at the deli counter and asked for a half pound of Colby cheese. The counterperson plopped some slices on the scale and it registered 0.45 pound. “Is that close enough” asked the cheese seller or do you want me to take a slice off?” Hmm.
In the television news there was a story about the rising cost of cooking out. Actually, it was about the rising cost of the food most of us put on the grill, that is, beef and pork. The story mentioned that the rising costs of beef and pork could increase the cost of a backyard cook out by as much as 20% from last year. They made no mention of the relative cost of charcoal or bottled propane. They did suggest that to keep the cost of cooking out down we should consider not cooking out as much. We’re not certain because we aren’t the ones important enough to be on television, but it seems that if the cost of hamburger meat used to grill a burger outside went up, it also went up if you use it to broil that same hamburger inside. Hmm.
This one was heard on a radio commercial for vodka. It claimed that the advertised product is gluten free. Of course it is. The Academy of Nutrition and Dietetics advices that all distilled spirits are gluten-free. It also seems to us that if you’re really required to worry about the gluten content of anything, who would be one diagnosed with celiac disease, you’re probably not going to be drinking much vodka, with or without gluten. Hmm.
We know that you can believe everything you read on the Internet (just ask anyone who works for the Internet). We suppose that goes for TV, radio, and newspapers, too. Hmm, we’ll get back to you about supermarkets.
Now that’s what we think. Really. How ‘bout you.