For the most part American marketing and merchandising has made a mockery of holidays. Thanksgiving takes a back seat to Black Friday. Washington’s Birthday isn’t even called that so the Presidents Day car sales can be stretched over weeks rather than a single weekend. Halloween, St. Patrick’s Day and Cinco de Mayo vie with New Year’s Eve for most traffic accident honors. Flag Day is forgotten. Memorial Day and Veterans Day would be forgotten but for gratuitous Facebook posts. New Year’s Day is really Mattress Sale Day. The Fourth of July is as much about back to school sales as celebrating the winning of the freedoms that allow free markets and the free speech to promote them. And Christmas, Christmas is the poster child holiday for Freedom of Religion protesters and rejoinders. Yet for the same most parts, Easter has been left pretty much alone.
Maybe even crass marketers saw reason to shy away from the holiest of Christian holy days. Other religious groups have had similar high holy days spared the merchandising of their sacred events. There have always been Easter sales but not outright assaults on religious sensibilities. The quiet 1990s marketing of dresses and suits was not much different than the diffident 1940s Easter bonnets sales. They were almost presented as a service. “You have something special to do; we have something special for you to wear.”
We even made it partway into the 21st century not desecrating Easter. Much. But I fear that time is over. Over the past few days I’ve seen television commercials, opened hard copy and email promotions, heard radio advertisements, and even saw on-line banner ads touting EGGS-cellent opportunities, EGGS-traspecial specials, an EGGS-travaganza of savings, and EGGS-tra Savings on all your needs. Isn’t that clever the way they made all those cute little references to EGGS. And just in time for Easter because of course, EGGS were the main course at the Last Supper. But just in case you missed it, all those references to EGGS were just like that, in all caps, E-G-G-S. One stood out in its subtlety.
HOP on over for a BASKET of savings.
You won’t have to HUNT for the best deal
At our new and pre-owned
Springtime EGGStravaganza of Savings!
(Note how they used Springtime instead of Easter so it has universal appeal.)
So far I have resisted the urge to save hundreds, even thousands during this EGGS-tra special buying time of year. I’ll spend my special time in church rather than at the car lot. I just hope like the how the commercials for tax preparations all disappear in April 16 and how political ads vanish the first Wednesday after the first Tuesday after the first Monday of November, all the EGGS will find their way back into the basket next Monday. Until then, it’s really going to be EGGS-asperating.
I’ll admit I’m not a big boxed cereal eater myself today but I have a decent chunk of pantry space devoted to the foodstuff. Hot cereal is different. I always have multiple containers of old fashioned oats on hand for breakfast, lunch, sometimes dinner, often cookies, just as often bars, and occasionally muffins. But those other cereals usually end up masquerading as “a heathy snack.”
They’ve raised over $157 million. How much more? Add another $10,621,683.76 from this weekend. That’s short of the $13.4 million record from 2013, and far far less than say the $700 million donated to St. Jude’s Hospital last year but Thon’s overhead is probably a little less also. And you can’t argue that is still quite a total for a bunch of kids just helping out another bunch of kids.
I think everybody in the world (except San Diego) can honestly say “if you don’t like the weather just wait a day, it will change!” but this is ridiculous. It’s also not uncommon. Without trying to annoy the climate change crowd or those who feel climate change is a socialist plot, the world is not made for stable weather patterns. It’s a not quite spherical orb spinning at a not quite constant speed on a tilted axis while revolving around a not consistent heat source on a not quite regular ovoid orbit. If you don’t believe me I give you from prehistory the Sahara Forest, from modem tourism the Great Lakes, and from calendar makers’ nightmares throughout time leap year.
What happened on July 4, 1776 was like America standing in the middle of the school yard shouting “I am the greatest!” What happened seven and a half years later was everybody else agreeing with them. (Us?) Sort of.
La Befana traditionally is pictured with her broom and a shawl sometimes blackened with soot from cleaning the hearths where she leaves her gifts, sometimes in colorful patches to commemorate the gilded cloths the Wise Men wore. The basket she carries contains sweets and books for the good and coal and garlic for the naughty. She takes up her search every year on January 5, the eve of the Epiphany which then ends the Christmas season.
Business: Sears is about to become a Jeopardy question. (This former retail giant introduced the Discover Card in 1985.) Sorry. Not news. Sears has been going out of business since the early 1990s. The big business news for 2018 that nobody noticed was that Starbucks opened a store in Jamaica. Jamaica man. In the very shadow of the Blue Mountains. If you are a coffee drinker and you aren’t familiar with Jamaica Blue Mountain Coffee you aren’t a real coffee drinker (or really a coffee drinker) (or really a real coffee drinker). If you aren’t a coffee drinker but your drinking tastes run more to White Russians, you might have experienced Jamaica Blue Mountain Coffee as the main ingredient of Tia Maria liqueur. Yes, Tia Maria in a White Russian, not that Kahlua stuff. Not even Starbucks house blend. That would be too different.
I’m not sure how I became a glitter magnet but I am. I can’t even drive past a Pat Catan’s or Michael’s without the stuff flying off the shelves, out to parking lot, through the car vent, and forever attached to me. It won’t wipe off, rub off, wash off, or as previously noted loofah off. Typically it wears off 8 to 12 weeks after bonding, so as long as I can stay out of glitter’s way on New Year’s Eve and Ground Hog Day I should be glitter free by St. Patrick’s Day and just in time for green glittered shamrock headbands.
On the other side of the ledger, “You’ve Got Mail” and its grandmovie inspiration “The Shop Around the Corner” are probably the most Christmas centric movies that never get credit for being Christmas movies. The story of two people who cannot stand each other’s’ physical beings but are head over heels over the inner selves they anonymously reveal in letters between pen pals (in 1940) and by email (when we get to 1998) culminates on Christmas Eve with each pair expressing their love for the people they really are, not the people they thought they knew. That’s the spirit Christmas.