Tag Free

Free free, free free free!

Michael 2 Comments

I have been meaning to give you a kidney transplant update and thought today would have been a good day for that but something more important came up. Ahem, attention. To all responsible in some way for the pricing of goods and services, “free” means “not costing or charging anything.” Again, thanks go to Misters Merriam and Webster and yes I am still trying to figure out who is who.

Why am I on to this again? Because I have that kind of time, and that kind of time has finally pushed me over the edge. It’s late in winter, or early in spring, and neither is giving any ground. I’m sick of being either inside or out only for dialysis, doctors, or church. Obviously church people and doctor people are really nice folks but I really can use some time outdoors. (Dialysis people tend to be nice too but I am a little less disposed to calling anybody stuffing needles the size of bucatini into my arm pleasant people to be around.) If it’s not way too cold for a brisk walk (winter’s doing) the wind is blowing a gazillion miles an hour (spring’s contribution) or they are both huffing and puffing, threatening to blow my hovel down. So, I spend most of my time not spent at dialysis, doctors, or church, spent inside with the television on for company. I figured I really needed company when one day while talking to my plants I, with much deserved huffiness, turned on a heel, stalked out of the room, and slammed the bedroom door when they gave me the silent treatment. Collectively! The nerve of them! After all I’ve given them – water, sunshine, more water, a little fertilizer now and then. I mean really, who do…. umm ….

So I’m back to too much time in front of the TV and there are only so many movies you can sit and watch that eventually you have to resort to commercial channels and they include commercials. And the ones that play early in the morning or late at night are what you expect when the ad rates are significant less than the Super Bowl pregame show. They are the As Seen On TV ads.

Like me, maybe you are not too young to recall those early “Not Sold In Stores” television commercials. They were really things you would not find in any store. A knife that cuts through steel toed boots. Lithuanian language records. Combination fishing rod/compass. Unique products that even if you knew you’d never need, want, or use like a clothes iron that plugged into your car’s cigarette lighter, you were going to watch that commercial all the way through – just in case. Who knew, by the time they got to the end maybe you decided that you really did need a hand cranked camp stove that could boil water and provide the upper body workout your exercise routine was lacking. And their premiums were real premiums. Not a commercial ended before the announcer excitedly added, “And if you order now, we’ll include an ice crusher absolutely free!”

FreeToday’s late night answer to the famous towel that can hold 12 times its weight is neither not available in any store nor likely to have you waiting for the commercial’s end for any reason other than that your program is that much closer to returning. And there are no more premiums. Where did all the ice crushers go? No, now if you “order now!” what do you get? Another one of whatever they are trying to get rid of. If I don’t need one battery powered ear wax vacuum I certainly don’t need two, especially not for “free! just pay an extra fee.”

I particularly resent the copywriter who puts “free shipping,” “we’ll send you a second absolutely free,” and ” “just pay a separate fee” all in the same ad. At least if there was a shipping charge for the first I could talk myself into understanding the “separate fee” for the second, but when the first is going out with “free shipping” what first fee is there that we’re not being told about?

Okay, so now that I have gotten that out of my system perhaps the next time around I’ll update you on my kidneys. I promise, it will be free.

 

To Tell the Truth

Michael Leave a comment

I hate liars. Everybody tells a little fib now and then. (That’s the best cauliflower rice dough pizza. You can’t even tell it has no gluten, cholesterol, fat, calories, taste, or appreciation for a life worth living.) But outright “I know this is blatantly false and I’m saying it only because I want to trick your ass” falsehoods are just wrong. And professional lying like done by every politician and used car salesman since 1959 is the worst.

Those professional liars are getting really good at it. Much of their lying is so subtle we don’t even recognize it as not true. Take the word “free,” a perfectly good word. I think if you ask anybody what the word means you would be told “enjoying personal liberty as in freedom” or “given without cost.” Lexicographers would differ. Well … not so much differ as embellish, just like the liars. Dictionary dot com list 40 definitions for “free,” Cambridge English has 24, Merriam Webster 20, and even the venerable OED lists 14 definitions of the word. That’s why people can take a perfectly good word like “free,” put it in front of another word like “shipping” and feel justified telling you how much it will cost to ship your purchase if it doesn’t meet a minimum amount spent.

The local supermarket where I do most of my grocery shopping has taken to telling the truth. I must tell you, it confuses me sometimes. If you join their loyalty program you get a weekly e-mail offering some incredible value at not just a ridiculously low price but almost always free. A couple weeks ago this deal was a case of their bottled water for 49 cents. This week it’s a can of Coca-Cola for free. And they really mean free. Not with the purchase of another can. Not with a minimum total spent. It’s free. You go into the store, grab a can and take it to the checkout lane where someone will scan the can and scan your loyalty card, then the cash register will total up $0.00 and off you go. Of course they hope you buy something else but you don’t have to. Free means free.

exchangeAnother perfectly good word is “exchange.” This word even has the dictionaries agreeing there is little room for ambiguity. “An act of giving one thing and receiving another (especially of the same type or value) in return” is the number one definition in the Oxford English Dictionary, and except for references to where stocks are traded and a short conservation or argument, every reference to “exchange” is pretty much the giving and getting of something similar. Our general use of the word confirms that. Next week, if next week was fifty years ago, elementary school kids across the country will hold a “Valentine Exchange” at school and everybody gives and gets happy heart shaped cards. (Who knows what they do today.) Just a couple months ago at Christmas time you may have participated in a “Holiday Gift Exchange” at work when to keep in the spirit of exchange a dollar amount was stipulated. Even businesses know that to be an exchange a transaction must be of equal value. Gold and jewelry exchanges all over swap fresh money for old gold at a specifically noted “rate of exchange.”

So when I got a card in the mail from the local Chevy dealer saying it was time to exchange my 9 year old Malibu for a new one I rushed right over!

[sigh]

 

 

 

More is Less

Michael 2 Comments

It is said everybody has a number. That might be a number of dollars to commit an otherwise distasteful physical act, or a number of times the car stalls before you break down and finance a new one, or perhaps the number of proposals before you finally say yes. For me it was the number of ways to prepare avocado. And the number is 73.

Seventy-three ways to use an avocado was the subject line on the email. A trusted food magazine’s daily email with a new recipe, a reasonably thought out kitchen hack, and some cutesy new way to do something you’d not previously considered like perhaps how to juice concord grapes at home, had with that one subject crossed the line into click bait. And I wasn’t biting.

It was one thing to occasionally sneak in 5 ways to use a watermelon or six flavors to make your coffee. I’d gladly scroll my way through a half dozen ways to spice up my morning caffeine dose. But everybody knows there are only three things you can do with an avocado – chunk into a summer salad, spread onto a wrap, or turn into guacamole. Anything else is a pathetic attempt to create relevance or justify buying a Tesla. See avocado oil.

CensoredWhile we’re talking about Facebook (I did say click bait), did you hear about the spat going on between Dutch tourism and the harbinger of all things questionable? Apparently the Visit Flanders tourist bureau would like to advertise their museums on the site but because the video they prepared includes shots of paintings by Rubens, the site usually not known for decorum refuses to allow the video to post because Rubens painted, er, nude models. It seems the number for Facebook is 1/4, as in the number of inches wide the shoestring covering the nipple of a spring breaker frolicking on the beach must be to make the post “decent.”

Another number that seems to be is 29. As in dollars spent to be free. Once Wayfair was the only site that blatantly barked “the shipping is free” in their ads but it wasn’t unless you spent a minimum amount, theirs being $50. Not to be outdone, etailer after etailer is including free shipping as one of the perks of shopping with them. It just doesn’t happen to be completely free. Shipping charges still show up at checkout sometimes with a little note saying how much more you have to buy in order to qualify for free shipping. Usually that number is 29 less whatever you have already committed to your purchase. Completely free. At least they tell you how much free costs, unlike the infomercial people who will double your order for free. Just pay a separate fee.

So, what’s your number?

Unsubscription of the Day

Michael Leave a comment

Before there were jokes of the day or meditations of the day there were Dial a Laugh and Dial a Prayer.  If you were feeling down you could call for a smile or an inspirational pick me up.  Now we can enjoy inspiration in our inboxes every day by way of a joke, recipe, song, home decorating tip, deep discount air fare, fashion accessory, sports trivia, or even a prayer of the day. No need to wait until you need help dealing with life, life’s little boosts come to you. Directly. At no charge to you.

The thing about free anything, particularly something free that you can get every day of every week, is that they end up costing something. But not you. To you the subscriber the most expense you incur is the time it takes to scroll around or to read the ads that come with the daily encouragement. No, this isn’t a rant about ads. Ads are fine. I like ads. Ads will buy my old folks home space someday. Ads make the world go ‘round. And it’s because of this that I had this thought pop into my head three weeks ago.

What popped was “Really?” and what made it pop was “If you want to continue receiving this email, please click here.” The email in question is one of the ubiquitous OTDs. The question was, “Really? Well that’s a new one,” which I guess really isn’t a question but literary license and all that. What it definitely was though, it was a first. Usually you have to do almost anything you wouldn’t want to do in front of your parents to get out of an email subscription that you once actually asked for. If you are lucky enough to find among the message’s fine print a link to unsubscribe it usually takes you to a series of questions verifying your unwise selection (You are about to have your name PERMANENTLY removed. Are you sure you want to do this?) then respond to several confirming emails with links that take you to more veiled queries regarding your decision making and ultimately your sanity. Nobody lets anybody go from a subscription list. Those are the numbers that advertisers live by. They are literally the lifeblood of the OTDers.

So when I saw this email, this special email sent separate from the daily delivery of inspiration, I knew it was an experiment in the making. If anything, one would have thought that the email would have said that they needed to confirm their list and if I no longer wanted to receive it I should respond, but this was a whole new bag of beans. (Look, somebody has to make up new idioms and someday when “bag of beans” is old hat you’ll be able to say that you read it first.) Personally, I didn’t care if I got that daily gem or not so I didn’t “click here.” About a week later I got another email reminding me that I hadn’t yet responded to their previous inquiry and if I wanted to keep receiving their pearls of wisdom I should “click here.” Again I didn’t. Now two weeks after that I’m still getting my daily missives.

Well the joke is on them. I’m getting what other people have to actually go out and ask to get and I didn’t have to do anything for it. How’s that for pulling one over on them. Hehehe.

 

Double Coupons

Michael Leave a comment

I’m so frustrated. I was doing my weekly coupon thing (you know about from reading “Past Their Prime” (Oct. 13, 2014)) and I discovered I am throwing out more old coupons than I am adding new ones. The problem is that I don’t need four cans of soup and if I did I’d like to save more than 25 cents on the transaction.

Manufacturer coupon writers are getting greedy. It’s no longer enough to encourage repeat buyers to continue repeating or to entice new buyers to try their items. Now they want to move as much product as possible in as short a time as possible.

The retailers aren’t helping much either. A few years ago it was routine to find supermarket ads with specials like 10 for $10 never caring if the buyer really bought 10, 6, 4, or just 1. They could have made the ad read 500 for $500 (a real steal as long as you have the storage space available) but the real price was actually one for one dollar (a real bargain and much less cabinet space required). (You know about this also because you read “Buy One, Get What?” Jan. 12, 2012.)  “Buy one get one” was just a fancy way of saying “half off.” That was then. This is now.

And now the ads are much more literal (not to be confused with literary). If the ad says PowerAde is buy 10 get 10 free you better plan on buying 10 if you want to reap any savings. But before you get carried away clearing shelf space in the kitchen, know that the buy one/get one ratio is also changing. Now you’re more than likely to see buy 10 get 5, an overall savings of only 33%, not the 50% we’ve gotten used to.

The ads are full of buy 4 get 2, or buy 2 get 1. There are still some buy one get one deals but you better plan on walking out with two items and not think you’ll get away with one for half price. On the other hand, do that twice in one shopping trip and you can use that “save 25 cents on 4” coupon you’ve been holding on to.

That’s what I think. Really. How ‘bout you?

Buy One, Get What?

Michael 1 Comment

There’s something gone terribly wrong with American commerce.  Those who are in charge can’t add.  Or subtract.  Or multiply.  We were looking for somewhere for dinner and decided to break out the old coupon book.  Yes, the price goes up every year but there are thousands of “buy one, get one” deals in it.  Has anybody ever actually read those coupons?

A quick check of the 5 or 6 closest restaurants all had coupons declaring “buy one entrée, get one free.”  But they all had dollar limits.  The most popular this year seems to be $8.00.   We’re not ones to sneeze at $8.00 off dinner for two but perhaps that’s what the advertisers should be saying.  You see, of those 5 or 6 restaurants that we checked out, none of them had an entrée for under $12.00.  The more accurate coupon language is “buy one, get two-thirds off another if you go for the cheapie meal.”

It doesn’t stop at the coupon books.  Infomercials have been varying vocabulary since there have been infomercials.  “Call now and we’ll double the offer!  Just pay additional processing and handling” an amount they never specify in any of the 30 minutes that the ad runs.  If $19.95 is the price for one plus $10.00 processing and handling, then doubling the offer should mean you get twice as much for the same $29.95.  If one costs $29.95 and you double it for free, that means $29.95 + $0.00 = $39.95???  That’s not right.  Ask anyone who passed arithmetic.

While we’re on the subject of product pricing, whatever happened to products and services being priced based on their cost.  Infomercial sales have proven that point.  Almost everything sold on TV is $19.95.  That which is not $19.95 is $19.99.  If you want to figure out the true cost of an “As Seen On TV” product, check out that mysterious processing and handling fee.  That seems to vary more with, and is probably a truer estimate of the presumed cost of the product.

Presumptions aside, we have no magic formula for determining if you’re getting a deal or getting robbed.  We live in the easternmost time zone of our country.  He of We has to fly to the westernmost time zone for work with little advance notice.  While exploring the Internet for airfares he found one for $314.  Not a bad price to get from one ocean to the other.  But if he could fly out one day later the price is only $156.  Are they planning to move one of the oceans to the Mississippi River?  If they are, they are going to move it back in very short order.  That $156 airfare is good on only the first flight of the day.  Later that same day with the same airline on the same model of plane making the same stop the same flight will cost $429.  It bears mentioning that all of that is for a flight out.  The flight back is a whole different set of numbers.  Somebody has to stop moving these cities around!

To really confuse us, some deals are too much of a good thing.  Check out this week’s flyer for your local mega-mart and see how many items you can find at “10 for $10.”  Do you really have to buy ten?  Actually, no.  With your loyalty card your price is $1 each.  Why can’t they say that?  Or are there more people than we imagine who are buying 10 cans of chopped beets this week?

Buy one get some; double or nothing; buy now and save; buy big or go home.  We guess buyers really should beware.  At the very least they should throw away their old calculators, dictionaries, and maps and buy the new and improved versions.  Processing and handling extra.

Now, that’s what we think.  Really.  How ‘bout you?

You Get What You Pay For

Michael Leave a comment

Around here every summer there is a one day outdoor jazz festival and a weekend long blues festival.  Quite often there are on consecutive weekends.  This year they were on the same weekend.  We hate to miss either since jazz and blues are two of our three favorite genre, the third being almost everything else.  We also hate to miss either because they are free.  Sort of.  The jazz festival is free if you bring a donation for the local food bank.  The blues festival’s first night is also free with a donation to the same food bank.

Around here a lot is “free.”  Just in the past year we’ve gotten free discount coupon books (for a blood donation), had two free glasses of wine (for a donation to the local cancer society), had a free buffet (for a donation to a local hospital), saw a free movie (another blood donation), and sat through a free evening of songs by two of the best vocalists between the Atlantic and the Pacific (another donation to fight cancer).

Here’s the funny thing about these “free” events.  Somewhere between the giving and the getting, we found a great blues band, some excellent wine, a couple dynamite appetizer recipes, an up and coming jazz trumpeter,  a new passion for Saturday matinees, and two of the best vocalists between the Atlantic and the Pacific. 

There were even some truly “free” events we stumbled across.  Summer evening movie nights in the local park, big band concerts at the county park, free skate at an outdoor ice rink to celebrate the season, access to that 400+ mile bike path that rolls through 3 states and the District of Columbia, a drive along the back roads through the dappled sunshine in an open convertible.   Oh, one way or another we paid for these – from taxes to gasoline, nothing is really free.  Is it?  No matter how you look at it, if it didn’t involve the transfer of folding money from a pocket to an outstretched hand to us it’s free and free is a pretty good price.

Another thing free is, free is an opportunity to see more of the person you’re sharing free with.  You know that sometime during the event one of you will turn to the other and say, not too shabby … considering what we paid.  And from there a whole conversation ensues about the event, the venue, the surroundings, the other participants, the planners, the doers.  You soon find yourself quite engrossed in each other’s observations and each other’s opinions, and each other’s memories, and each other.  So engrossed you don’t really care why you are there, just that you are there.  And that “you” is plural.

Whether the beneficiaries were those who rely on the food bank to make it from meal to meal or us recharging our batteries joy riding from there to here, there’s a different word that describes all this free stuff. 

It’s not free.  It’s priceless.

Now, that’s what we think.  Really.  How ‘bout you?