We are deep into the throes of PSL season although as previous rants of mine have shown, pumpkin flavoring goes far beyond latte, this year including potato chips. But I must admit, even though I detest almost everything else pumpkin, baked goods – pie, bread, rolls, cookies – made with real pumpkin is food heaven. But anybody who has made anything out of real pumpkin starting with that round, orange vegetable perched on the kitchen counter waiting to be dispatched by your biggest and strongest knife will tell you making those tasty tidbits is food hell! Thus the popularity of canned pumpkin. Well now, who else saw the breaking news earlier this week? Those cans touting 100% real pumpkin within typically contain 0% real pumpkin. Yes, canned pumpkin is not.

Americans should be used to foods not being what they seem to be. Euphemisms abound in the grocery store. Pigs become pork, cows are turned into beef, and I don’t even want to think about capon. The vegetable world makes soy beans tofu and wants to rename every chili when sold dried versus fresh. Maybe that’s where it all started, with those chili peppers we know weren’t called peppers until Chris Columbus and his crews landed in the Caribbean and called everything pepper.
The mysterious case of the missing pumpkin in canned pumpkin is kind of like Columbus and his peppers. It’s not simply a matter of masking the fact that those roosters were crowing soprano before they became a five star restaurant entree. It really is something else in that can but we’ve spent 200 years calling it pumpkin so there will be no stopping now.
The mystery substance is no mystery at all. According to Emma Crist of MyRecipes, that orange stuff “is made from a variety of winter squash (think butternut, Golden Delicious, Hubbard, and more). Libby’s, the brand that produces about 85% of the country’s canned “pumpkin” filling, has actually developed a certain variety of squash that they grow, package, and distribute to supermarkets” and because the FDA won’t quibble over what variety of squash is used “it’s perfectly legal to label a food product as ‘pumpkin’ when, in reality, it’s made from a different variety of squash.”

To clear that up, in a 1988 compliance guide the FDA states, “Since l938, we have consistently advised canners that we would not initiate regulatory action solely because of their using the designation “pumpkin” or “canned pumpkin” on labels for articles prepared from golden-fleshed, sweet squash, or mixtures of such squash with field pumpkins. The policy itself begins “In the labeling of articles prepared from golden-fleshed, sweet squash or mixtures of such squash and field pumpkin, we will consider the designation “pumpkin” to be in essential compliance with the “common or usual name” requirements.”
So there you have it. My only pumpkin refuge in a sea of pumpkin spiced latte is actually butternut squash pie. Oh well. Pass the whipped cream please. Umm, I mean the water, hydrogenated vegetable oil (including coconut and palm kernel oils), high fructose corn syrup, corn syrup, skim milk, light cream (less than 2%), sodium caseinate, and natural and artificial flavor.



I’ll admit I’m not a big boxed cereal eater myself today but I have a decent chunk of pantry space devoted to the foodstuff. Hot cereal is different. I always have multiple containers of old fashioned oats on hand for breakfast, lunch, sometimes dinner, often cookies, just as often bars, and occasionally muffins. But those other cereals usually end up masquerading as “a heathy snack.”
“You mad?” you say? Sort of. More disappointed about what people have come to think is important enough to put their welfare at risk and not just by taking an extra day off. The average super bowl party host will spend as much as the average American family spends on Thanksgiving but mostly on chicken wings and beer. About 1.3 billion chicken wings were consumed Sunday, washed down with 325 million gallons of beer. Some of that beer found its way into people with a history of bad judgement around alcohol. Drinking violations by repeat drunk drivers ordered to stay sober jumps an average of 22% on Super Bowl Sunday, compared to usual Sunday violation rates. The National Highway Traffic Safety Administration (NHTSA) puts Super Bowl Sunday among the deadliest traffic accident days with other “holidays” like Cinco de Mayo and St. Patrick’s Day.
What’s the deal with pulp? Is it to make you believe you are actually sitting on a patio in Florida under the orange trees with the juicer nearby on the table still wet from a fresh squeezing? And why the different levels of pulp in the juice. Full? Some? Extra? How much is some? How much more is full? Is extra more than full? What about just “with pulp” not further specified? Is full really full if it still pours? Can I get a carton of just pulp and eat my juice in the morning? Or would that involve a trip to the produce section? Help!!!
The key that this might be true is is the description of those many heralded food stuffs’ celebratory dates. Quite often they read “probably first observed in…” or “not much is known about the origins of…”. Really? We can pinpoint the day and time Dunkin’ Donuts becomes Dunkin’ (Start of Business, Jan. 1, 2019; parent company will continue to be known as Dunkin’ Brands (in case you really needed to know)) but not when Coffee Day became a day when all those chains that push coffee will push free coffee (probably with an additional purchase) that day. But if it was one of those, would they (it?) not have registered or trademarked or whatevered “Coffee Day” so all caffeine addicts would have to beat paths to their doors and thus take full and sole (or sole and full, even) advantage of those additional purchases?
While we’re talking about Facebook (I did say click bait), did you hear about the spat going on between Dutch tourism and the harbinger of all things questionable? Apparently the Visit Flanders tourist bureau would like to advertise their museums on the site but because the video they prepared includes shots of paintings by Rubens, the site usually not known for decorum refuses to allow the video to post because Rubens painted, er, nude models. It seems the number for Facebook is 1/4, as in the number of inches wide the shoestring covering the nipple of a spring breaker frolicking on the beach must be to make the post “decent.”
Ah but there’s more to the story. The hamburger thought that popped into my head when that hamburger got me thinking wasn’t just about hamburgers. Because one of the hamburgers that thought popped was the venerable Quarter Pounder, that particular hamburger got me to think about a non-hamburger sandwich from that chain, the McRib. Or you prefer: the McRoo (inaccurate though since it contains no kangaroo meat although rumors do persist) or the McTripe (actually quite accurate since tripe is one of its 70+ ingredients) (sorry) or even the McOhNoI’dNever which is probably also inaccurate because they sell between 30 and 50 million whenever they are released and I only get one) (really).