Tag Facebook

More is Less

Michael 2 Comments

It is said everybody has a number. That might be a number of dollars to commit an otherwise distasteful physical act, or a number of times the car stalls before you break down and finance a new one, or perhaps the number of proposals before you finally say yes. For me it was the number of ways to prepare avocado. And the number is 73.

Seventy-three ways to use an avocado was the subject line on the email. A trusted food magazine’s daily email with a new recipe, a reasonably thought out kitchen hack, and some cutesy new way to do something you’d not previously considered like perhaps how to juice concord grapes at home, had with that one subject crossed the line into click bait. And I wasn’t biting.

It was one thing to occasionally sneak in 5 ways to use a watermelon or six flavors to make your coffee. I’d gladly scroll my way through a half dozen ways to spice up my morning caffeine dose. But everybody knows there are only three things you can do with an avocado – chunk into a summer salad, spread onto a wrap, or turn into guacamole. Anything else is a pathetic attempt to create relevance or justify buying a Tesla. See avocado oil.

CensoredWhile we’re talking about Facebook (I did say click bait), did you hear about the spat going on between Dutch tourism and the harbinger of all things questionable? Apparently the Visit Flanders tourist bureau would like to advertise their museums on the site but because the video they prepared includes shots of paintings by Rubens, the site usually not known for decorum refuses to allow the video to post because Rubens painted, er, nude models. It seems the number for Facebook is 1/4, as in the number of inches wide the shoestring covering the nipple of a spring breaker frolicking on the beach must be to make the post “decent.”

Another number that seems to be is 29. As in dollars spent to be free. Once Wayfair was the only site that blatantly barked “the shipping is free” in their ads but it wasn’t unless you spent a minimum amount, theirs being $50. Not to be outdone, etailer after etailer is including free shipping as one of the perks of shopping with them. It just doesn’t happen to be completely free. Shipping charges still show up at checkout sometimes with a little note saying how much more you have to buy in order to qualify for free shipping. Usually that number is 29 less whatever you have already committed to your purchase. Completely free. At least they tell you how much free costs, unlike the infomercial people who will double your order for free. Just pay a separate fee.

So, what’s your number?

Let’s Stay In Touch

Michael Leave a comment

It’s much too early to make any New Year’s resolutions.  (If you haven’t already, you can see our thoughts on New Year’s resolutions at “Revolving Resolutions (Dec. 30, 2013), Resolving to Keep It Real (Dec. 31, 2012), Be It Resolved (Jan. 2, 2012), and/or Be It Further Resolved (March 22, 2012).)  However, it might be just the right time to make a New Year’s Eve resolution.

It was sometime last week when there were five people and four oh-so-smart phones at the table all at the same time.  This was He’s extended family and usually that group can never find any of their phones.  But for some reason, on that day everybody but one (and oddly enough that was the youngest of the group and a true card carrying member of the “Don’t Leave Home Without It As Long As It Is a Phone Brigade”) had his or her cell phone strapped, perched, or holstered onto his or her body or close by.  Miraculously, nobody’s phone made a peep during the meal which is why all of them were at the table at the same time.  But the site of all that electronic wizardry did start a story.  And so it went.

Once upon a time, staying in touch was easy.  If you wanted to speak with someone you called that someone.  Landline and then cell phone calls were an easy push button distance to just about anyone.  If nobody answered there was usually an answering machine or voice mail willing to take a message.  Even as home computing became the norm, e-mail was available and handy for sending large amounts of information or even sharing files.  And thus we managed quite well getting our lunches planned, our rides scheduled, and our points across.

And then the madness struck!

It was even before the smart phone revolution.  Texting.  At first, only the 13-18 demographic texted.  It made perfect sense.  Texts were free.  Calls were still charged by the minute.  Parents knew about every call made.  Parents cared less about texts.  They showed up on bills as numbers of but followed by NC – No Charge.  HW!  (How Wonderful).  As the 13-18 year olds aged, their favored means of communication improved.  Texts became faster and clearer.  And as the texting became easier, the parents and other fogies suddenly realized they too could be saving time and money.  What two better things are there to save.

With the time saved they all became users of Twitter, Facebook, Pinterest, Linked In, Skype, YouTube, and YouNameIt.  Many, many ways to stay in touch.  Then problems started arising when people started realizing they were on too many services to stay on all of them as much as they wanted.  And thus, each picked a favorite.  All different favorites!  But they rarely shared which was their favored favorite.  So if you want to reach your best friend you have call, leave a message, then text, then private message on Facebook.  At least one of those will be ringing, humming, or vibrating your recipient’s phone.  If all else fails, there’s always e-mail and maybe a landline phone call, possibly to the work number.

So what’s the resolution?  For the callee, everybody should resolve to tell everybody they really want to hear from how to reach them.  And don’t get miffed if someone picks the wrong means.  Stuff happens you know.  And for the caller, make certain you listen to all your contacts and somewhere mark their preferred means of…. No, how about once you send out the message you give your intended recipient enough time to get back before you…. No, make sure you’re using the right platform for the right…. No, how about don’t assume that your favorite means of being gotten hold of is everybody’s favorite…. Oh heck, was it really that important anyway?

Tell you what, have your people get hold of our people and we’ll do lunch.

Now, that’s what we think. Really. How ‘bout you?