You’ve certainly seen them on TV, also.  Dogs hobbling along on 3 legs.  Babies in intensive care cribs breathing through holes in their throats.  Starving children sitting on hard packed dirt with flies on their faces.  Homeless Americans lining up around the block for a cup of broth and half of a sandwich.  All the poor and sick – and exploited – who need your help just getting through another day.

We applaud the people who can work with the unfortunates.  We applaud the people who give to help the unfortunates.  But for the people who prepare those ads, announcements, PSAs, whatever you want to call them, we have no applause.  For those people we have a little advice – you catch more flies with honey.

Year after year of the same pictures and the same pleas make us think why bother, we’ll just get more of the same.  We also think there’s a little hypocrisy in some of those ads.  When the animal rights groups are next preparing their condemnation of movie studios looking for a big payday on the backs of exploited animals, maybe they should look to their own ad agencies.

We feel sorry for all those who need our help but we have only so many contribution dollars.  Like those things that we buy, we want to see value for the money we donate.  Showing us a child tied to a wheelchair because of a congenital muscle wasting disease is a great way to get our initial sympathy.  It goes well with the brooding music and the desolate voiceover, “Send us your money because Johnny needs a miracle.”  But showing us that child a couple years later walking with the help of crutches or even on his own is a better way of saying “Look at what your money has done.  Together we made a miracle. Let’s make some more!”

We haven’t done any research on this but we have to think that there are others who would be more easily swayed to give to heal children and make happy animals.  Not everybody is a sucker for a sad song.  At least, usually not more than once.

So, any of you out there who might be in a position of authority with one of these hospitals or with a charitable or humane organization, remember this when you are putting together next year’s giving campaigns.  You catch more dollars with joy than you do with gloom.

Now, that’s what we think.  Really.  How ‘bout you?