
Laws of Nature, Naturally


As a scientist, one of my personal commandments was thou shalt not deny the conservation of matter. What we have we always had and always will. Never more. Never less. Always was, is, and will be. It can change, but it won’t disappear. It might look new, but it’s only rearranged. Ice melts into water, water vaporizes into steam, steam condenses into water, water freezes into ice. Always there, always the same, even when different.
Sociologists have their own sort of conservation of matter. Everybody we have is every body we will have. Old people move from the cold of New York to the warmth of Ft. Lauderdale. Immigrants from Caribbean refuges move from south Florida to Chicago to open diners specializing in arroz con gandules. Bright eyed 20 year olds move from Naperville to the seek fame and fortune in Manhattan.
Now, economists want to horn in on the fame afforded to our anything but fortuitous conservation of matter. You’ll recall the landmark post uploaded to this very blog not even some 30 months ago about the ever increasing sizes of American sizes. (If you don’t, you can read it here. If you do but don’t recall it as “landmark,” then you must have a pretty low opinion of yourself reading such drivel. If you do and you do recall it as “landmark,” have I got a bridge to sell you!) To refresh your memory, there is no more small or medium in American. It’s all large, extra large, and full size. This would seem to contradict the natural order of the conservation of matter. Where are the extras going into the larges coming from? In a word, coffee.
Coffee? Yes, coffee. For some time coffee package sizes have been dwindling before our very eyes every time we bring them (our eyes, not the coffee packages) into a grocery store. Years and years and years and years ago, and a few more before that, the standard coffee sizes were one pound cans or bags (for single coffee drinker households), two pound cans (for those teetering on the brink of narcolepsy), and three pound mega-cans (for households with small children). (If you ever had small children you understand that.) The three pound cans disappears years ago replaced by 36 ounce canisters and the one pound varieties lost 4 ounces to become sleek 12 ounce bags. Now the largest single size container of coffee you can buy is a 30 ounce plastic jug, the small choice is a mere 11 ounces (8.4 to 10 ounces for designer brands and flavors), and medium has disappeared altogether.
So you’re going to say that you don’t drink coffee so your matter is indeed growing every time you order a large sweet tea or test drive an extended cab pickup. No, no, no. You might not drink coffee but if you’re partaking of the classic American coffee break you’re part of the proof of the hypothesis, eating one (or maybe two) out of a pack of 21 prepackaged cookies that used to come in cartons of 24, or one of a new baker’s dozen of donuts that now total a mere ten. Crackers that used to be sold in 12 ounce boxes are now 11, and cream cheese for your bagel is in a 6.5 ounce container when once it was 8.
So there you have it. The modern iteration of that most ancient of all absolutes. Everything indeed is as it once was, merely changed.