Press or Say…

I had such a variety of topics to pick this week, but to make a long story short, I had a killer phone call with an insurance company that deserves to be talked about. That’s right – an insurance company. Who  would have thought that anybody, anywhere, ever  would come away from a phone call with an insurance company and feel good about it

In general, insurance companies’ phone systems and auto-attendants are designed by the progeny of the Marquis de Sade. Everybody has gone through the drill at least once. Everybody who has insurance. You call the number and get a robotic message similar to this.

“Thank you for calling the Incredibly Misleading Insurance Company, your one stop for home, health, life, auto, renters, business, boat, builders, boat builders, long term care, after care, personal liability, personal property, and accident insurance. To continue un English, press one, para continuar en español presione dos, lietuviams stumti trečiąjį numerį, bizning o’zbekcha to’rtni bosing versiyasi uchun, moun ki pale kreyòl ayisyen peze nimewo senk lan, att höra dessa instruktioner i svensk press sex, aŭ se vi estas unu el la ĉirkaŭ tri homoj, kiuj efektive parolas Esperanton, elektu la numeron sep.”

Your make your selection and in a reasonable facsimile of the language you selected you get the following instructions

“To give you the absolute best in class service please make your selections from the following, but please listen to all options carefully because we changed this from the last time you called.
Press or say 1 to pay your bill
Press or say 2 to get your current balance due and pay your bill
Press or say 3 to hear outstanding claims and pay your bill
Press or say 4 to hear policy options and pay your bill
2 + 2 5 (3)          Press or say 5 to change add or change your policy or increase your policy limits and pay your bill
Press or say 6 to file a claim and pay the new higher premium we will assess you as soon as you press or say 6
Press or say 7 to request a copy of your policy or proof of coverage, pay the service charge for said copy and then pay your bill
Press or say 8 to hear these options again in a different order
Press or say 9 to (hehe) speak with a representative [chuckle]”

Naturally you need to speak to a representative or you would have used the website to conduct your business so you press or say 9, and you are told by the friendly cyborg:

“In order to serve you more efficiently please enter your 43 digit account number, 78 character alpha-numeric policy number, the last eight digits of your Social Security Number, your billing zip code, the number you are calling from, and the first three digits of your childhood pediatrician’s office street address.”

Surprisingly you manage to enter all the required information and the cheerful android tells you:

“In order that I transfer you to the representative to help you best, please tell me what type of assistance your need. Press or say 1 to pay your bill…”

…and on and on.

If you’re lucky, you remember that if you press 0-0-0-0-0-0-0-0-0 you will be immediately transferred to some unprepared service representative and you might get some satisfaction to the problem responsible for the call to begin with before they put you on “a brief hold” and you are cut off.

But today, I called my medical insurance carrier, specifically myMedicare supplement insurance carrier. And I got the following (the names are changed because I don’t want them to know I’m blabbing this all over the universe):

“Thank you for calling the We Really Do Care Insurance Company. I see you are calling from [repeats my number]. If this is [states my name], press 1, if not, press 2, en espanol, numero tres.”

I press 1.

“Thank you. How can we help you today? You can say “pay my bill,” “track a claim,” “ask a policy question,” or “speak to a representative.””

I said “Speak to a representative,” and in about 20 seconds a cheerful human voice answered. “Hi this is Friendly Frieda. The computer told me who you are but before I continue, please confirm your billing ZIP code.” I did that and in a little over 5 minutes I had all my business transacted. Whew!

That’s it. No drama. No rant. Maybe next week.

Feel free to ignore this greeting. Our menu options have not changed.

It seems to us that every time you call a bank, an insurance company, some retail store, the local ballet company, your drugstore, your spouse’s work, your work, anybody’s work, or even your kid’s school you are greeted with, “Please listen carefully as our menu options have changed.”  Really?  And when was that change anyway?  We’ve been calling the same numbers for years and they all connect to the same recording that starts every call with “Please listen carefully as our menu options have changed.

We don’t remember what the choices were from yesterday so how are we to know if they really did change today.  The only thing that we are sure of is that the option we really want – to speak with a human being – isn’t one of the options!  Never is.  We’re certain that it used to be.  We’re pretty sure the last choice was always, “Otherwise, please press zero or hold on for an operator.”  That one used to get you to a human.  It said so right in the description – hold on for an operator.  Now it’s code for “Press zero and we’ll hang up on you.”  And there used to be one that said, “If you are calling from a rotary phone, please hold on.”  That got you a real person also.  Did you ever hold on even though you were calling from a push button phone?  They couldn’t tell.  Could they?

We think we know what the problem is.  There are too many choices.  People are probably clogging up customer service lines with complaints about that company’s automated line saying there wasn’t a choice for their problem when there might have been.  But because there are menus within menus within still other menus, sometimes finding the right choice isn’t a reasonable option.  So we’re proposing our own universal auto-attendant menu that any company can use.

 

–Thank you for calling the First National Insurance Company of Discount Ticket Sellers and Drug Store

–If you want to check a balance, make a payment, transfer funds, request a quote, refill a prescription, get our mailing address, get our e-mail address, access your most recent statement, access older statements, buy a travel mug with our logo on it, order tickets for a sporting event, concert, live theater event, movie, ballet, upcoming auto, home, garden, flower, RV or boat show, commend an employee, or file a complaint, hang up and go to our web-site and take care of business there.  If you’re willing to do it by phone you’ll do fine with it on-line.  With the proliferation of tablets, mobile sites and apps, you don’t even need a real computer to take care of business on line.  You can stay put on your couch, access our site during the commercial, do whatever you want to do, and never miss any of your show.  If you don’t have a tablet you can use a smart phone but the screen is a little small.  Don’t complain to us if you hit a wrong virtual button on a cell phone screen.  Now really, we’re well into the twenty-first century and you don’t have a tablet?  Next you’ll claim to still have a rotary phone.

–All other callers please hold on and listen to our commercial for easy to use personal tablets.

 

There you have it.  It has only two choices and it even works with rotary phones.  And it’s guaranteed not to need changing.  Ever.  Or until somebody invents something more convenient than cell phones or personal tablets.

Now that’s what we think. Really. How ‘bout you.