Ad Wars – Holiday edition

I am so looking forward to tomorrow, it is palpable! Feel it in the air! Capture its essence on the wind! Yes, I’m talking about Holiday Advertisement Armistice! We can all breathe a sigh of relief!! For a day or two.

I know I’m not the only one who can tell the season by the ads on TV and now on line too. Fragrances? If it’s snowing outside we must be coming up on Christmas. If there are birds singing it’s getting close to Mothers Day. Otherwise, you better have a good deodorant if you want to smell good. Televisions, really big televisions and power tools? Fathers Day will soon be here with the tools needed to build a world class man cave and the electronics to fill it. Caribbean resorts flooding the airways? We must getting close to Thanksgiving so we can plan for some warm sunny days on white sand and leave the white snow behind. And jewelry? Clearly Valentine’s Day approaches. Oh there might be some token pieces in May for Moms Day, and Christmas is always good for a nice necklace, but they pale to the brilliance of the gems you find on air during the first two weeks of February.

Personally, I’m getting sick of finding pictures on diamonds the size of baby heads mounted on rings of the shiniest metals retouching can allow in my Instagram feed. Maybe I’m in the minority but I wouldn’t even consider proposing, or want to be proposed to, on February 14, January 1, December 25, or my intended’s birthday. Show a little originality! Make it a moment that will always be remembered for the special occasion that it is. It should be a special day only those two share. In 40 years when she turns to he and says, “Do you remember when you asked me to marry you?” the answer shouldn’t be, “Duh, yeah…Valentine’s Day. I remember cuz it was right after the Super Bowl. That reminds me. We’re out of beer. [Burp!].”

But then what do I know. I’ll be the one spending Valentine’s Day with my therapist and then going to the neighborhood pub for the Tuesday hamburger lunch special before heading home to check and make sure the ring I bought back then is still in its case, in the back of the sock drawer, just in case someday (but not Valentine’s Day) she changes her mind.

And I’m looking forward to a few days of respite before images of green milkshakes clog up Instagram.


We all owe something to someone for our existence. We explore how we repay them in Uplift! On ROAMcare.org.


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Free free, free free free!

I have been meaning to give you a kidney transplant update and thought today would have been a good day for that but something more important came up. Ahem, attention. To all responsible in some way for the pricing of goods and services, “free” means “not costing or charging anything.” Again, thanks go to Misters Merriam and Webster and yes I am still trying to figure out who is who.

Why am I on to this again? Because I have that kind of time, and that kind of time has finally pushed me over the edge. It’s late in winter, or early in spring, and neither is giving any ground. I’m sick of being either inside or out only for dialysis, doctors, or church. Obviously church people and doctor people are really nice folks but I really can use some time outdoors. (Dialysis people tend to be nice too but I am a little less disposed to calling anybody stuffing needles the size of bucatini into my arm pleasant people to be around.) If it’s not way too cold for a brisk walk (winter’s doing) the wind is blowing a gazillion miles an hour (spring’s contribution) or they are both huffing and puffing, threatening to blow my hovel down. So, I spend most of my time not spent at dialysis, doctors, or church, spent inside with the television on for company. I figured I really needed company when one day while talking to my plants I, with much deserved huffiness, turned on a heel, stalked out of the room, and slammed the bedroom door when they gave me the silent treatment. Collectively! The nerve of them! After all I’ve given them – water, sunshine, more water, a little fertilizer now and then. I mean really, who do…. umm ….

So I’m back to too much time in front of the TV and there are only so many movies you can sit and watch that eventually you have to resort to commercial channels and they include commercials. And the ones that play early in the morning or late at night are what you expect when the ad rates are significant less than the Super Bowl pregame show. They are the As Seen On TV ads.

Like me, maybe you are not too young to recall those early “Not Sold In Stores” television commercials. They were really things you would not find in any store. A knife that cuts through steel toed boots. Lithuanian language records. Combination fishing rod/compass. Unique products that even if you knew you’d never need, want, or use like a clothes iron that plugged into your car’s cigarette lighter, you were going to watch that commercial all the way through – just in case. Who knew, by the time they got to the end maybe you decided that you really did need a hand cranked camp stove that could boil water and provide the upper body workout your exercise routine was lacking. And their premiums were real premiums. Not a commercial ended before the announcer excitedly added, “And if you order now, we’ll include an ice crusher absolutely free!”

FreeToday’s late night answer to the famous towel that can hold 12 times its weight is neither not available in any store nor likely to have you waiting for the commercial’s end for any reason other than that your program is that much closer to returning. And there are no more premiums. Where did all the ice crushers go? No, now if you “order now!” what do you get? Another one of whatever they are trying to get rid of. If I don’t need one battery powered ear wax vacuum I certainly don’t need two, especially not for “free! just pay an extra fee.”

I particularly resent the copywriter who puts “free shipping,” “we’ll send you a second absolutely free,” and ” “just pay a separate fee” all in the same ad. At least if there was a shipping charge for the first I could talk myself into understanding the “separate fee” for the second, but when the first is going out with “free shipping” what first fee is there that we’re not being told about?

Okay, so now that I have gotten that out of my system perhaps the next time around I’ll update you on my kidneys. I promise, it will be free.

 

Unsubscription of the Day

Before there were jokes of the day or meditations of the day there were Dial a Laugh and Dial a Prayer.  If you were feeling down you could call for a smile or an inspirational pick me up.  Now we can enjoy inspiration in our inboxes every day by way of a joke, recipe, song, home decorating tip, deep discount air fare, fashion accessory, sports trivia, or even a prayer of the day. No need to wait until you need help dealing with life, life’s little boosts come to you. Directly. At no charge to you.

The thing about free anything, particularly something free that you can get every day of every week, is that they end up costing something. But not you. To you the subscriber the most expense you incur is the time it takes to scroll around or to read the ads that come with the daily encouragement. No, this isn’t a rant about ads. Ads are fine. I like ads. Ads will buy my old folks home space someday. Ads make the world go ‘round. And it’s because of this that I had this thought pop into my head three weeks ago.

What popped was “Really?” and what made it pop was “If you want to continue receiving this email, please click here.” The email in question is one of the ubiquitous OTDs. The question was, “Really? Well that’s a new one,” which I guess really isn’t a question but literary license and all that. What it definitely was though, it was a first. Usually you have to do almost anything you wouldn’t want to do in front of your parents to get out of an email subscription that you once actually asked for. If you are lucky enough to find among the message’s fine print a link to unsubscribe it usually takes you to a series of questions verifying your unwise selection (You are about to have your name PERMANENTLY removed. Are you sure you want to do this?) then respond to several confirming emails with links that take you to more veiled queries regarding your decision making and ultimately your sanity. Nobody lets anybody go from a subscription list. Those are the numbers that advertisers live by. They are literally the lifeblood of the OTDers.

So when I saw this email, this special email sent separate from the daily delivery of inspiration, I knew it was an experiment in the making. If anything, one would have thought that the email would have said that they needed to confirm their list and if I no longer wanted to receive it I should respond, but this was a whole new bag of beans. (Look, somebody has to make up new idioms and someday when “bag of beans” is old hat you’ll be able to say that you read it first.) Personally, I didn’t care if I got that daily gem or not so I didn’t “click here.” About a week later I got another email reminding me that I hadn’t yet responded to their previous inquiry and if I wanted to keep receiving their pearls of wisdom I should “click here.” Again I didn’t. Now two weeks after that I’m still getting my daily missives.

Well the joke is on them. I’m getting what other people have to actually go out and ask to get and I didn’t have to do anything for it. How’s that for pulling one over on them. Hehehe.

 

I’ll See That

Now that the airspace during our favorite television shows have been returned to consumer advertisers I can return to hating to see a commercial come on simply because it’s annoying. Given that I spent a fair amount of money on my daughter’s degree in advertising and that hopefully it will be remembered fondly when she someday selects my nursing home, I should probably be more grateful that businesses are still advertising. But that hasn’t yet stopped me from uploading a couple dozen posts that rant on about ads.

My favorite ad annoyances are fine print on television commercials and pictures of things that don’t quite look like what is being sold. Apparently in an effort to make my annoyance easier to manage, advertisers combine the two topics onto one image allowing me to create a multi-tasked rant. Yes, small print that actually says the picture is not quite what is being sold.

In a TV commercial for a mattress sale I noticed the disclaimer in small white font that said, “Mattress photographs are for illustration purposes only.” What does that mean? I hope it’s not their way of saying look at this pretty mattress and look at this great price, and if you just come into the store we will be happy to show you what mattress you really get for this price.

matressad

Car makers have been good about adding fine print to their ads for years. It’s often only a half a shade darker than the background making it effectively illegible even if it wasn’t sized smaller than a well-proportioned dust mite. In addition to disclaimers that models shown may be of a different model year than the current, that some equipment is optional, and that dealers set the actual prices, I spotted one that actually said the one pictured is nice but is roughly $13,000 more than the big numbers that you can read.

carad

I suppose those who are responsible for the fine print (aka corporate lawyers) can argue that we should be happy that they are encouraging their clients to be forthright and truthful in their advertising. But I’m willing to bet that when they submit their bills to their clients that they make sure the total due is in a pretty good sized font.

That’s what I think. Really. How ‘bout you?

 

The names change…

You all know that I am not fond of Black Friday. I don’t mind the crowds or the sales or the bustling hustle. I really don’t even care that stores open on Thanksgiving. For many families that is their together time. What I don’t like is that the marketers have turned the whole thing into a, a, a thing!

There is no Black Friday. It’s Black November. Those sales started 3 weeks ago. And they aren’t all that great anyway. And now we get to start Cyber Monday, which many stores are calling Cyber Week including a couple of stores that don’t have any on-line presence. Which is fine because all of the ones that do, including those who are exclusively on-line had Black Friday for all of last week and/or this month.

Last Saturday among the many e-mails that graced my in-box were more than one proclaiming that they were entering the “last days” of their Black Friday sales so be sure to order now, soon, and often because at 11:59 on Sunday night those deals will disappear. Then on Sunday I got the “sneak preview” e-mails of the Cyber Monday deals starting at 6pm that very Sunday and available only for the next five days. From the same retailers. For the same products. The same ad with a different header. I should have ordered something between 6pm and midnight to see if I would have gotten a double discount.

See, that’s why I don’t like Black Friday. It’s insulting. But I did get a good deal on some silk poinsettias.

Happy Thanksgetting.

That’s what I think. Really. How ‘bout you?

Wordsmithing

On the eve of the Presidential election, as Americans ponder the future of the country, while candidates’ supporters prepare to campaign right at the voting places, and as poll workers prepare voting machines, we were wondering, can people be victimized by a hurricane?

It started during a television news program that detailed the current conditions of the victims of Hurricane Sandy.  Isn’t a victim more one who is the receiver of a planned, illicit or improper action?  People are victims of crime.  People are victims of corrupt investment schemes.  Natural disasters might grow from specific conditions but they aren’t planned.  They may be dangerous but they aren’t corrupt.  They are inopportune but aren’t improper.  We got to thinking that the “victims” of Hurricane Sandy aren’t victims but are casualties.  The media may want to use victim to personify the physical, mental, emotional, and financial injuries of those whose paths were crossed by the storm.  The injuries are personal.  Making the cause of them so doesn’t make them more or less severe.  Calling those whose lives have been disrupted by Sandy victims minimizes what they truly are, casualties. 

On the eve of the Presidential election, She of We starts a new job.  She had been at her old one for over a decade and was a key player for her now former employer.  She often received offers from others and one finally came that was harder to refuse than not.  The stages of employee loss are not unlike the stages of grief.  You disbelieve, you question, you bargain, you express anger, you accept.  Her boss went straight to angry and hung out there, giving up anger only when he exhibited selfishness.  “You’re disrupting my life,” he told her upon hearing the news.  Having your house underwater, on fire, in small pieces after an explosion, or just not there is a disruption of life.

On the eve of the Presidential election, instead of sportscasters pondering whether the ultimate winner of the New York City Marathon could have been caught in the last quarter mile they are instead reduced to discussing football games that were and hockey games that weren’t.  That’s because after days of interminable announcements about how good it would be for the city to hold the marathon as scheduled, somebody spoke sense to the mayor to give up the selfish view that nothing is going to stop the famed run and declare it inappropriate to hold while others in New York City have no home to go to after running their own personal marathons.

On the eve of the Presidential election, people are still calling into talk shows and posting comments on line in response to Conan O’Brien’s remarks that “It’s the Great Pumpkin, Charlie Brown,” is too mean for today’s children.  Today’s children can’t handle the cruel reality of life that while some children will grow up to be famous television personalities, some will get rocks in their treat bags of life.  It’s inappropriate that Lucy is allowed to say the things she says to Charlie Brown but it’s not too mean for television news to show over a hundred houses burn to the ground where children once lived.  The cruel reality is that television networks see the potential for huge ratings and awards of excellence for their stark presentation of a natural disaster.

On the eve of the Presidential election, millions of dollars are still being spent on television, radio, electronic, print, and direct mail advertising.  Candidates selfishly tell us lies about their opponents and themselves while being inappropriately excluded from the prohibition against automated phone sales.  It’s mean that they would rather continue to spend the money on telling us how much we will be victimized by their opponents instead of spending it on reducing the real suffering from the cruelty of life that Sandy wrought.  Just think each time you see or hear a political ad today about how much good could have been done had that money been donated to the millions whose lives have been disrupted. 

We don’t want to be mean about it.  We’re just saying is that what you really meant to say?

Now, that’s what we think. Really. How ‘bout you?

 

 

We Now Return You to Your Regularly Scheduled Interruption

Not too many days ago Both of We were running through the on-screen program guide on the television to see which of the 998 channels we’d grace with our viewing.  Unfortunately, none of the 7 or 8 commercial free channels had anything really worth while watching so we were pushed toward one of the commercially sponsored offerings.

After two or three times around the horn we found a movie we both like that had just started three or four minutes earlier.  We might miss the opening credits but we’ll certainly get to see the whole motion picture.  We should have known it wasn’t going to be one of the most meticulous showings of this particular movie.

We tuned in just as the screen faded on the opening scene and entered Commercial Land.  We’re ok with Commercial Land.  It serves a purpose.  It provides us with many movies, sporting events, shows, and news we’d not normally get to see if we had to rely on 100% Pay Per View.  Quite often you’re looking at a future headlining star mopping the floor or changing a tire.  And who of us hasn’t seen that special commercial that is better than the show it interrupts.

Twelve commercials later we were finally returned to our feature presentation.  Some of those commercials were of the 30 second variety, some 15 second spots.  Some of them were of the vanishing one minute genre.  Total time out was eight minutes.  At last we got to settle back and enjoy the film.  For about 12 minutes.  Then we were out for another 10 minutes of programmus interruptus.  For those of you keeping score, that’s now 34 minutes of programming comprised of the first 4 minutes that we missed followed by 8 minutes of selling followed by 12 minutes of movie followed by 10 minutes of more ads.  Our score: Movie 16, Sponsors 18.  In a game that shouldn’t be at all that close.

As we said, we’re ok with commercials.  But that was supposed to be between just us.  Somebody has to let the folks who sell ad time in on the secret that when you gather that many commercial minutes together in a single block we’re likely to go surfing for something with actors who have already become stars.  Maybe even on their way to hasbeen.  And nobody is all that crazy about the new blond with the big mop anyway.

At the rate these guys are selling time, pretty soon there will be more commercial than there is program.  We already have program length commercials.  Some of them actually might look informative but they are just selling vehicles.  We bet that when WNBT (now WNBC) broadcast the first commercial on July 1, 1941 (a 10 second spot for Bulova Watches) nobody envisioned an entire show made up of a commercial.  

If all things that go around really do come around we’ll soon be able to interrupt those infomercials with a program to keep people interested and watching.  We’re just not sure how it will appear in your program guide. 

Now, that’s what we think.  Really.  How ‘bout you?