It is said everybody has a number. That might be a number of dollars to commit an otherwise distasteful physical act, or a number of times the car stalls before you break down and finance a new one, or perhaps the number of proposals before you finally say yes. For me it was the number of ways to prepare avocado. And the number is 73.
Seventy-three ways to use an avocado was the subject line on the email. A trusted food magazine’s daily email with a new recipe, a reasonably thought out kitchen hack, and some cutesy new way to do something you’d not previously considered like perhaps how to juice concord grapes at home, had with that one subject crossed the line into click bait. And I wasn’t biting.
It was one thing to occasionally sneak in 5 ways to use a watermelon or six flavors to make your coffee. I’d gladly scroll my way through a half dozen ways to spice up my morning caffeine dose. But everybody knows there are only three things you can do with an avocado – chunk into a summer salad, spread onto a wrap, or turn into guacamole. Anything else is a pathetic attempt to create relevance or justify buying a Tesla. See avocado oil.
While we’re talking about Facebook (I did say click bait), did you hear about the spat going on between Dutch tourism and the harbinger of all things questionable? Apparently the Visit Flanders tourist bureau would like to advertise their museums on the site but because the video they prepared includes shots of paintings by Rubens, the site usually not known for decorum refuses to allow the video to post because Rubens painted, er, nude models. It seems the number for Facebook is 1/4, as in the number of inches wide the shoestring covering the nipple of a spring breaker frolicking on the beach must be to make the post “decent.”
Another number that seems to be is 29. As in dollars spent to be free. Once Wayfair was the only site that blatantly barked “the shipping is free” in their ads but it wasn’t unless you spent a minimum amount, theirs being $50. Not to be outdone, etailer after etailer is including free shipping as one of the perks of shopping with them. It just doesn’t happen to be completely free. Shipping charges still show up at checkout sometimes with a little note saying how much more you have to buy in order to qualify for free shipping. Usually that number is 29 less whatever you have already committed to your purchase. Completely free. At least they tell you how much free costs, unlike the infomercial people who will double your order for free. Just pay a separate fee.
So, what’s your number?
Ah but there’s more to the story. The hamburger thought that popped into my head when that hamburger got me thinking wasn’t just about hamburgers. Because one of the hamburgers that thought popped was the venerable Quarter Pounder, that particular hamburger got me to think about a non-hamburger sandwich from that chain, the McRib. Or you prefer: the McRoo (inaccurate though since it contains no kangaroo meat although rumors do persist) or the McTripe (actually quite accurate since tripe is one of its 70+ ingredients) (sorry) or even the McOhNoI’dNever which is probably also inaccurate because they sell between 30 and 50 million whenever they are released and I only get one) (really).
So wages aren’t going up but are going up just not enough because they only go up as much as necessary to keep with inflation but that’s not enough because everybody else gets more too. It won’t end. It can’t end. For it to end everybody has to simultaneously say they want no more increases, even minimal cost of living increases. You can’t do it piece meal because somebody will (with a capital WILL) break the chain and not give back. And you can’t just rely on people. You need industry, large and small companies, profit based and non for profits to agree to no increase fees or prices except for bona fide improvements. Wages will go up in response to increases in output and profits will go up when true efficiencies result in lower expenses. Won’t happen. Can happen but won’t. Too many people have to make the right choice. The right choice never made anybody anything for nothing.
Is borrowing a book from a library stealing? I hadn’t thought about it. If it is I am guilty of it hundreds of times over. Of course many of those times were the first time I had read a particular author and it was that exposure that led me to buy hard or electronic copies of his or her other works. But theft of the first book is still theft I suppose. To that unnamed author I apologize and repent. I suppose I can send him a few bucks in restitution although I don’t recall ever borrowing one of his books from the library. In fact, I don’t think I ever saw one of his books in the library but that’s a different story.
For example, if you have a cell phone any less than say six years old you likely have a GPS mapping program at your fingertips. When I was traveling for work I appreciated my locating and traffic apps. I’d step out of an airport that looked quite like the airport I departed from, got into a rental car that look quite like the one I returned in a city earlier, and navigate to a hospital that looked suspiciously like one I visited the previous day on roads that held no resemblance to anywhere I’d even been. Yet I never got lost. My “phone” always knew where I was and which way to go.
We know moth balls still exist. You can find them in Amazon so they are still real. And we still say when something isn’t used anymore that it is mothballed. Is that because we used to use mothballs when we stored things we aren’t using anymore? Or is it because we don’t use moth balls anymore? Or do we? Just because I don’t have a closet hanger filled with moth balls doesn’t mean all my neighbors don’t.
Welcome to Selfie Day 2018. I’m not sure if it’s a National or International Selfie Day. I guess wherever there are cameras, err phones, and selfie worthy backgrounds, err phones, people can celebrate.