It’s that time again. You have one person on your list and after a month’s worth of early holiday sales, you still don’t have anything for her. Or him. Or them. Not even an idea.

Fortunately, you’re in luck. We’ve entered that no man’s land of take no prisoners marketing blitz that falls between Thanksgiving and Christmas. Get ready for it. Every day will bring a new email from some company you bought one thing from 18 years ago before you even had an email address. Your physical mailbox will be bulging with sales flyers for stores around the corner than you thought closed last April. Television and radio will exchange political ads for “The very very last chance at Black Friday savings!” sale ads. And even the grocery stores will line their entrances with poinsettias, wreathes, and 6 foot inflatable Santa and reindeer yard balloons.

Speaking of yards, I was amazed at how many yards were over-the-top decorated for Halloween this year and the number of huge (like 10 foot tall huge) skeletons and Jack Skellington replicas. I am happy to report that many of the people in my neighborhood who spent hundreds of dollars on these monster size monstrosities have repurposed them for Christmas by soliciting their giant skeletons to help string lights across the front of the house. Very festive.

Back to business though, you can also count on your sleepy neighborhood hardware store to fill their parking lot with every Christmas character from Santa and his sleigh to a life size nativity set all in inflatable forms, and a special section inside devoted to “As Seen On TV” leftovers.

Excluding paper routes and summer grass cutting/winter snow shoveling gigs, the first real job I had was working for Gimbels department stores during college semester breaks. Admittedly that was in a different century, way way back in a different century when the day after Thanksgiving was just the day after Thanksgiving, no fancy name to it other than the “official” start of the Christmas season and sales were still four weeks away. You wanted door-busters back then, show up at 7 on the morning of the day after Christmas. Now those were sales! Anyway, I still recall being told I was not only there to run the cash register and suggest our gift wrapping services available at the service desk. I was also there to help, make suggestions, and see that the customer found what he, or she (those were the only choices then) wanted.

If you haven’t had any luck shopping for that elusive perfect present for your special him or her or it while shopping over the previous week’s many iterations of Pre-Black Friday, Every Day is Black Friday, Black Friday, Black Friday Weekend, and Cyber Monday, and toss in Small Business Saturday, you aren’t going to get it now, so don’t bother to look any more. Instead, maybe check out the crafts aisle in the dollar store, spend a ten spot and make something personal for the one person in your list you can never buy anything for.

She or he or they probably won’t like it, but they’ll love you for trying because after all that is what the season is all about. And don’t bother with a gift receipt. It won’t be returned.

Especially during this season, we know we can never say it enough. Read why we say saying thank you for the little things in your life makes a big difference to it. We can never say it enough is our most recent Uplift! article, and did we thank you for reading it yet?