Ah, were getting close to the New Year. The way people have been saying they can’t wait for this year to be over you would think there is an expiration date on “the virus.” I put that in quotes because that seems to be how most people are looking at it. At least that seems to be how American people are looking at it and at most other news of the year. A character, a reference, a headline. It didn’t matter how complex a matter was, all of 2020 was a slogan. Health, welfare, politics, social justice, social injustice – all were condensed into a few words, small enough and simple enough to read as a headline, fit on a protest sign, or look spiffy behind a hashtag. Every cause must have hired a PR rep to ensure its message got across to the people without all the distracting stats, explanations, and sometimes facts.
Would you like proof?
Let’s start with the election, that solemn activity undertaken with thought and due consideration for all issues. If yard signs were any indication of the thought that was taken this year we are in big trouble. We could have chosen between “Keep America Great” or “Build Back Better.” What does either mean! But this is not unusual. Spiffy easy to remember slogans are a staple with elections. “I Like Ike” and “All The way With LBJ” didn’t rate very high on the infometer either. What was unusual this year was the trite sloganeering continued, er continues. It morphed from “Get Out and Vote” to “Your Vote Matters” to “Count Every Vote” to “Count Every Legal Vote” to “Stop The Steal.” Duh. Well, “You Can’t Fix Stupid but You Can Vote it Out.”
Protests lend themselves to spiffy slogans. They have to be short enough to fit on a sign in letters big enough to be legible when captured by the news cameras and catchy enough to be remembered after the cameras leave. “Silence Is Violence” is a great example. The pity is how many people did not know the origin of the phrase or its original context. Then it was confounded when the same movements adopted the “Muted” campaign. Think about that.
Lack of context could not stop a good protest throughout the year. We were intent on ensuring others knew we knew that various things mattered, that many peoples names needed said, that just about every ethic group was strong and that we should make America a variety of things again. We wanted to “Defund the Police” but still “Back the Blue,” and we let the world know our demands included “No Justice No Peace” then telling ourselves “Whatever It Takes.”
Neither could lack of facts stop a good protest. Marchers across America on Columbus Day carried signs to “Make America Native Again” or “Columbus Didn’t Discover America, He Invaded It” oblivious to the fact that Columbus never made it to any part of mainland North America on any of his four voyages.
And that takes us back to “the virus.” For almost the entire year a CoViD story was front and center on your favorite news source. We learned how to “Wash Your Hands” even if we didn’t know why we did it that way. We included “Flatten the Curve” in as many conversations as we could then we switched to “Business on Top, Pajamas on the Bottom” when it became clear that curve was tougher than we expected. If we did find ourselves in an intelligent conversation about CoViD and how to deal with it yet still uncertain of how to deal with it, we could fake our way through by looking thoughtful then declaring, “Corona, It’s Not Just a Beer Anymore!” Any attempt to break quarantine was met with “[Fill in the blank] IS Essential” and if that argument failed we turned to “Quarantine the Virus, Not the Constitution.” Apparently logic was what ended up in quarantine.
I will be glad to see 2020 come to an end but not because I think we will finally have put the issues of 2020 to bed. No, I’ll be happy to see it end because then I can finally stop having to listen to people say “I can’t wait for 2020 to end!”
Boy I can’t wait for 2020 to end!
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