Today is another day we’ve been waiting for. Green Monday.
People who do marketing know certain colors evoke certain emotions in shoppers. Red imparts urgency, limited time offers, or great reductions such as with clearance sales. Blue suggests confidence and brand trust. And green? Besides being the color of money green symbolizes healing. That must be why so many banks and hospitals use green in their logos and signage.
Green also suggests environmental friendliness. Green Monday? Environmentally friendly sales Monday? Supposedly eBay came up with Green Monday some dozen years ago and claimed just that. According the online giant, online shopping is an environmentally responsible way of shopping.
Shopping on online indeed saves the gas and emission used and released by my car on the way to the store but I’m not sure if they count what energy is used to get the UPS truck down my street to deliver my purchases in the greening of on line buying frenzies. And have you ever bought anything from eBay? I have. The package came in a padded case wrapped in bubble wrap, packed in a cardboard sleeve within a corrugated cardboard box filled with packing peanuts. Perhaps the energy used to created all those layers doesn’t count either. In fairness to the company, the sellers are responsible for shipping their products to the buyers, eBay just sets back and collects the money. The green if you will.
So, no, I can’t say I’m buying the notion that Green Monday is a celebration of the environment and that every purchase we make will add to the planet’s longevity. I think Green Monday goes back to that earlier thought … it’s the color of money.
As far as I’m concerned the color of money is a fine thing to celebrate. It will go good with the green savings I celebrated on Black Friday, or will save on linens at the January white sales, fitness and wellness equipment on Blue Monday (the third Monday of January), or if I happen to be in Southeast Asia on March 17 on candy and flowers for White Day, or almost anything else at the Red, White and Blue sales between Flag Day and the Fourth of July..
Hmmmm, I wonder if the best time to buy Scotch Tape is on Plaid Day.
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The Real Reality Show Blog 
So much for Green Monday ( I agree) and, oh, you missed Plaid Day, it was November 30th.
Darn. Now I’ll have to staple my Christmas wrap on the presents.