I hate liars. Everybody tells a little fib now and then. (That’s the best cauliflower rice dough pizza. You can’t even tell it has no gluten, cholesterol, fat, calories, taste, or appreciation for a life worth living.) But outright “I know this is blatantly false and I’m saying it only because I want to trick your ass” falsehoods are just wrong. And professional lying like done by every politician and used car salesman since 1959 is the worst.

Those professional liars are getting really good at it. Much of their lying is so subtle we don’t even recognize it as not true. Take the word “free,” a perfectly good word. I think if you ask anybody what the word means you would be told “enjoying personal liberty as in freedom” or “given without cost.” Lexicographers would differ. Well … not so much differ as embellish, just like the liars. Dictionary dot com list 40 definitions for “free,” Cambridge English has 24, Merriam Webster 20, and even the venerable OED lists 14 definitions of the word. That’s why people can take a perfectly good word like “free,” put it in front of another word like “shipping” and feel justified telling you how much it will cost to ship your purchase if it doesn’t meet a minimum amount spent.

The local supermarket where I do most of my grocery shopping has taken to telling the truth. I must tell you, it confuses me sometimes. If you join their loyalty program you get a weekly e-mail offering some incredible value at not just a ridiculously low price but almost always free. A couple weeks ago this deal was a case of their bottled water for 49 cents. This week it’s a can of Coca-Cola for free. And they really mean free. Not with the purchase of another can. Not with a minimum total spent. It’s free. You go into the store, grab a can and take it to the checkout lane where someone will scan the can and scan your loyalty card, then the cash register will total up $0.00 and off you go. Of course they hope you buy something else but you don’t have to. Free means free.

Another perfectly good word is “exchange.” This word even has the dictionaries agreeing there is little room for ambiguity. “An act of giving one thing and receiving another (especially of the same type or value) in return” is the number one definition in the Oxford English Dictionary, and except for references to where stocks are traded and a short conservation or argument, every reference to “exchange” is pretty much the giving and getting of something similar. Our general use of the word confirms that. Next week, if next week was fifty years ago, elementary school kids across the country will hold a “Valentine Exchange” at school and everybody gives and gets happy heart shaped cards. (Who knows what they do today.) Just a couple months ago at Christmas time you may have participated in a “Holiday Gift Exchange” at work when to keep in the spirit of exchange a dollar amount was stipulated. Even businesses know that to be an exchange a transaction must be of equal value. Gold and jewelry exchanges all over swap fresh money for old gold at a specifically noted “rate of exchange.”

So when I got a card in the mail from the local Chevy dealer saying it was time to exchange my 9 year old Malibu for a new one I rushed right over!

[sigh]