It is said everybody has a number. That might be a number of dollars to commit an otherwise distasteful physical act, or a number of times the car stalls before you break down and finance a new one, or perhaps the number of proposals before you finally say yes. For me it was the number of ways to prepare avocado. And the number is 73.

Seventy-three ways to use an avocado was the subject line on the email. A trusted food magazine’s daily email with a new recipe, a reasonably thought out kitchen hack, and some cutesy new way to do something you’d not previously considered like perhaps how to juice concord grapes at home, had with that one subject crossed the line into click bait. And I wasn’t biting.

It was one thing to occasionally sneak in 5 ways to use a watermelon or six flavors to make your coffee. I’d gladly scroll my way through a half dozen ways to spice up my morning caffeine dose. But everybody knows there are only three things you can do with an avocado – chunk into a summer salad, spread onto a wrap, or turn into guacamole. Anything else is a pathetic attempt to create relevance or justify buying a Tesla. See avocado oil.

While we’re talking about Facebook (I did say click bait), did you hear about the spat going on between Dutch tourism and the harbinger of all things questionable? Apparently the Visit Flanders tourist bureau would like to advertise their museums on the site but because the video they prepared includes shots of paintings by Rubens, the site usually not known for decorum refuses to allow the video to post because Rubens painted, er, nude models. It seems the number for Facebook is 1/4, as in the number of inches wide the shoestring covering the nipple of a spring breaker frolicking on the beach must be to make the post “decent.”

Another number that seems to be is 29. As in dollars spent to be free. Once Wayfair was the only site that blatantly barked “the shipping is free” in their ads but it wasn’t unless you spent a minimum amount, theirs being $50. Not to be outdone, etailer after etailer is including free shipping as one of the perks of shopping with them. It just doesn’t happen to be completely free. Shipping charges still show up at checkout sometimes with a little note saying how much more you have to buy in order to qualify for free shipping. Usually that number is 29 less whatever you have already committed to your purchase. Completely free. At least they tell you how much free costs, unlike the infomercial people who will double your order for free. Just pay a separate fee.

So, what’s your number?