Who knows how it happened but recently He of We’s e-mail box has been under a new assault of junk.  It’s not even good junk.  It’s mundane buy this, buy that, enroll in this class, give to this cause, apply for this job, have you thought about a cemetery plot lately?  Fortunately, hidden at the bottom, in the world’s smallest font, usually in the world’s least contrasting color to the background (ivory on white should be illegal) is the “unsubscribe link.”

We suppose most of us would prefer not to be regimented by time, day or year but unfortunately most of us are.  Work schedules, meetings and appointments vie for our attention along with their and other imposed deadlines.  It is the deadline or action time that confuses us most.  Sometimes the measuring of time makes sense as we described in “Apology Accepted” (April 1, 2013).  Other times those times make no sense and we said so in “Past Their Prime” (October 13, 2014).  But now we found a new one that is so quite arbitrary it also should be illegal.  Or at least make somebody feel bad.

Let’s take a little detour to the early days of the home computer.  We’re not sure how many of you might have been around for those challenges but challenges they were.  Everything was written in DOS and written in some weird reverse logic notation where yes meant no and no meant uh oh.  Deleting entire files was a daily occurrence.  Deleting files, erasing directories, reformatting entire disks and drives.  There was no stopping the carnage!

So now, let’s come back to the present and that “unsubscribe link.”  You really don’t want any more e-mails from that sender so you click on it.  At least twice.  Eventually it opens a web page.  There you click on another “unsubscribe link” sometimes having to re-confirm your e-mail address.  At least twice.  Then you click on “Yes” when asked if you are sure you want to do this.  Again, at least twice.  And then you get a message.  “We’re sorry to see you go.  Please allow 21 days for your e-mail address to be removed from our files.”

Twenty-one days?  What are they doing for 3 full weeks?  We know from history that you can delete a record in record time.  In 21 days they can remove all records of all e-mail addresses ever used to send anything to anybody.  From the beginning of computer time.  To be fair, some sites can actually get the job done in ten days.  Usually these are the same sites that will gladly sell you just about anything and guarantee next day delivery.  But it takes a week and a half to delete an e-mail from a list.  Yeah, right.  Let’s all stand and applaud their efficiency.

Twenty one days.  Talk about arbitrary.  Next thing you know, banks will be calling anything that happens after 3pm tomorrow.

Now that’s what we think. Really. How ‘bout you.