There’s something gone terribly wrong with American commerce.  Those who are in charge can’t add.  Or subtract.  Or multiply.  We were looking for somewhere for dinner and decided to break out the old coupon book.  Yes, the price goes up every year but there are thousands of “buy one, get one” deals in it.  Has anybody ever actually read those coupons?

A quick check of the 5 or 6 closest restaurants all had coupons declaring “buy one entrée, get one free.”  But they all had dollar limits.  The most popular this year seems to be $8.00.   We’re not ones to sneeze at $8.00 off dinner for two but perhaps that’s what the advertisers should be saying.  You see, of those 5 or 6 restaurants that we checked out, none of them had an entrée for under $12.00.  The more accurate coupon language is “buy one, get two-thirds off another if you go for the cheapie meal.”

It doesn’t stop at the coupon books.  Infomercials have been varying vocabulary since there have been infomercials.  “Call now and we’ll double the offer!  Just pay additional processing and handling” an amount they never specify in any of the 30 minutes that the ad runs.  If $19.95 is the price for one plus $10.00 processing and handling, then doubling the offer should mean you get twice as much for the same $29.95.  If one costs $29.95 and you double it for free, that means $29.95 + $0.00 = $39.95???  That’s not right.  Ask anyone who passed arithmetic.

While we’re on the subject of product pricing, whatever happened to products and services being priced based on their cost.  Infomercial sales have proven that point.  Almost everything sold on TV is $19.95.  That which is not $19.95 is $19.99.  If you want to figure out the true cost of an “As Seen On TV” product, check out that mysterious processing and handling fee.  That seems to vary more with, and is probably a truer estimate of the presumed cost of the product.

Presumptions aside, we have no magic formula for determining if you’re getting a deal or getting robbed.  We live in the easternmost time zone of our country.  He of We has to fly to the westernmost time zone for work with little advance notice.  While exploring the Internet for airfares he found one for $314.  Not a bad price to get from one ocean to the other.  But if he could fly out one day later the price is only $156.  Are they planning to move one of the oceans to the Mississippi River?  If they are, they are going to move it back in very short order.  That $156 airfare is good on only the first flight of the day.  Later that same day with the same airline on the same model of plane making the same stop the same flight will cost $429.  It bears mentioning that all of that is for a flight out.  The flight back is a whole different set of numbers.  Somebody has to stop moving these cities around!

To really confuse us, some deals are too much of a good thing.  Check out this week’s flyer for your local mega-mart and see how many items you can find at “10 for $10.”  Do you really have to buy ten?  Actually, no.  With your loyalty card your price is $1 each.  Why can’t they say that?  Or are there more people than we imagine who are buying 10 cans of chopped beets this week?

Buy one get some; double or nothing; buy now and save; buy big or go home.  We guess buyers really should beware.  At the very least they should throw away their old calculators, dictionaries, and maps and buy the new and improved versions.  Processing and handling extra.

Now, that’s what we think.  Really.  How ‘bout you?